1LINK Personalization Bureau has officially received the Mastercard Personalization Certification, marking a significant milestone in Pakistan’s digital payments journey. The recognition underscores 1LINK’s position as a strategic enabler of the country’s rapidly expanding card issuance infrastructure.
The newly certified bureau now supports the personalization and issuance of PayPak cards, Mastercard cards, and co-badged PayPak-Mastercard and UPI cards. With a focus on secure, scalable, and internationally compliant services, the facility provides banks with enhanced operational resilience and ensures a future-ready payments ecosystem.
“This achievement reflects 1LINK’s commitment to supporting Pakistan’s digital financial infrastructure and enabling banks to offer secure and efficient card services,” a company spokesperson said. By meeting Mastercard’s rigorous global standards, 1LINK strengthens its role in facilitating reliable and seamless card transactions across the country.
The certification also signals broader growth opportunities for Pakistan’s digital payments sector. As card adoption continues to rise, the ability to provide compliant and technologically advanced personalization services is crucial for both banks and consumers. Analysts note that initiatives like this help build trust, reduce operational risk, and contribute to the overall modernization of the financial ecosystem.
Beyond operational benefits, the 1LINK Personalization Bureau positions the organization to support new payment technologies and evolving consumer needs. By enabling multi-network cards such as co-badged PayPak-Mastercard and UPI cards, the bureau ensures interoperability and convenience, aligning with global best practices in payments infrastructure.
Industry observers believe that the certification will encourage further investment in digital payments and fintech innovation in Pakistan. With secure card issuance capabilities now meeting international benchmarks, banks can expand their product offerings and enhance customer experiences, while the country moves closer to a fully digital, inclusive financial ecosystem.
1LINK’s achievement reflects a broader trend of digital transformation in Pakistan’s banking sector. As consumers increasingly adopt card-based and online payments, robust infrastructure and certified personalization facilities will play a pivotal role in sustaining growth and maintaining competitiveness in the regional financial landscape.
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