Pakistan’s leading licensed payment platform and the first Merchant Service Provider to launch Raast, PayFast, has marked eight years of growth and innovation with the launch of Rah-e-Raast, a doorstep QR payment solution designed to enable QR-based payments at the point of delivery.
Over the past eight years, PayFast has facilitated secure, reliable, and scalable digital transactions for thousands of merchants across e-commerce, retail, and service sectors, contributing significantly to Pakistan’s transition toward a cashless economy. The rollout of Rah-e-Raast has been carried out in collaboration with Unity Retail and Trax, extending digital payment acceptance into real-world delivery and retail operations.
Rah-e-Raast allows customers to make instant payments at their doorstep by scanning a dynamic Raast QR code placed on the delivery parcel using their banking app. Payments are processed in real time through PayFast, with instant confirmation shared with Unity Retail and SLGTrax for order completion. Funds are settled directly into the merchant’s account by the next business day, reducing cash handling, settlement delays, and reconciliation challenges.
The launch reflects a broader shift in payment behaviour across Pakistan, where businesses supported by PayFast are increasingly moving away from cash-heavy collections toward digital transactions that are easier to track, reconcile, and scale. As digital acceptance becomes a core component of everyday commerce, PayFast continues to support merchants across e-commerce, retail, and services nationwide.
Commenting on the milestone, Adnan Ali, Chief Executive Officer of PayFast, said that the company’s mission from the outset was to simplify how businesses accept and manage payments in Pakistan. He noted that with Rah-e-Raast and an expanding suite of digital acceptance tools, PayFast is focused on digitising everyday transactions, particularly at the last mile, where cash has traditionally dominated.
Syed Arshad Raza, Chairman of PayFast and Chief Executive Officer of Premier Systems Limited, said the initiative reflects PayFast’s commitment to building practical and scalable payment infrastructure that supports real-world commerce. He added that digitising last-mile payments strengthens transparency, efficiency, and trust across Pakistan’s digital economy.
Rah-e-Raast introduces QR payments into doorstep delivery journeys, where cash-on-delivery remains prevalent, making it Pakistan’s first QR payment solution at the point of delivery. The initiative aligns with the Prime Minister’s vision for a cashless economy and addresses key operational challenges associated with cash-on-delivery, including cash handling risks, delayed settlements, and reconciliation gaps. A simple QR scan at the doorstep enables faster payments for customers while providing clearer transaction records for merchants.
By embedding QR acceptance directly into the last-mile delivery process, Rah-e-Raast extends digital payments beyond online checkouts and in-store counters, digitising a high-frequency, real-world payment interaction without altering how customers receive their orders.
Alongside this launch, PayFast continues to offer a comprehensive merchant toolkit through its digital acquiring platform, including Raast person-to-merchant payments, QR acceptance, Google Pay, payment links, invoicing solutions, checkout tools, point-of-sale services, and payment gateway solutions. PayFast remains the first Merchant Service Provider for Raast P2M payments.
PayFast operates under the leadership of CEO Adnan Ali and the guidance of Chairman Syed Arshad Raza. Premier Systems Limited serves as the holding company of PayFast.
Licensed as Pakistan’s first payment gateway to receive a PSO/PSP commercial licence from the State Bank of Pakistan, PayFast is also the country’s largest payment gateway by number of clients. With more than 8,000 brands onboard and approximately 80 percent e-commerce market penetration, the company reflects the scale and depth of its merchant ecosystem.
The anniversary gathering brought together public- and private-sector stakeholders and featured a keynote address by Sohail Jawad, Executive Director at the State Bank of Pakistan, who highlighted the importance of policy and industry collaboration in expanding digital acceptance. He noted that industry collaborations enabling real-world use cases such as deliveries help strengthen trust, transparency, and convenience for businesses and consumers alike.
As part of the celebrations, PayFast recognised long-standing brand partners including Sana Safinaz, Ticketwala, GulAhmed, and K-Electric, along with ecosystem and payment partners such as Easypaisa, JazzCash, Faysal Bank, Bank Alfalah, and other leading banks. Commemorative shields were presented to select partners in recognition of their continued support in advancing digital acceptance across Pakistan’s commerce and delivery ecosystem.
Follow the PakBanker Whatsapp Channel for updates across Pakistan’s banking ecosystem.