The Bank of Punjab (BOP) has announced a strategic collaboration with digital commerce platform FetchSky to introduce BOP Mall, a dedicated online marketplace aimed at facilitating seamless installment-based shopping for BOP cardholders. This initiative marks a significant milestone in the bank’s ongoing digital transformation strategy, focused on improving customer convenience while driving growth in Pakistan’s digital commerce landscape.
Under the partnership, FetchSky will design, develop, and manage BOP Mall as an exclusive platform for BOP customers. The marketplace will allow users to purchase a variety of lifestyle, electronics, and consumer products using flexible monthly installment plans. Both conventional and Shariah-compliant financing options will be available, combining the convenience of banking services with e-commerce functionality to simplify access to credit-enabled shopping within a secure digital ecosystem.
The official agreement signing took place in Lahore, with senior executives from both organizations in attendance. Representing BOP were Mr. Nofel Daud Mujahid, Head of Cards and Payments Division, while FetchSky was represented by Mr. Oong Watt, CEO, and Mr. Shujaat Amer, Chief Business Officer. The presence of top leadership underscored the strategic significance of the partnership and its potential impact on future digital offerings for customers.
According to BOP officials, BOP Mall will act as a comprehensive digital platform, merging banking services with online shopping. Cardholders will gain convenient access to a wide range of products, while installment-based purchasing directly linked to their BOP cards will help manage payments with ease. The platform is expected to encourage wider adoption of digital payments and streamline e-commerce transactions, particularly for customers seeking structured and flexible payment solutions.
FetchSky brings its expertise in digital marketplaces and technology-driven commerce to the collaboration. By integrating its platform with BOP’s financial infrastructure, the marketplace aims to deliver a seamless user experience, featuring intuitive navigation, transparent installment terms, and secure payment processes. The partnership reflects a growing trend in Pakistan’s financial sector, where banks are increasingly joining forces with technology firms to enhance digital service delivery.
The launch of BOP Mall aligns with BOP’s mission to expand digital payments and support the growth of e-commerce in Pakistan. As online shopping gains momentum, installment-based solutions are emerging as a key driver for consumer adoption. By offering these services through a bank-backed platform, BOP seeks to reinforce customer trust while delivering innovative financial solutions.
Industry analysts note that partnerships like BOP and FetchSky illustrate the rise of embedded finance, where banking services are seamlessly integrated into digital platforms. This approach improves customer convenience and positions banks competitively in a landscape increasingly shaped by technology and evolving consumer behavior.
With BOP Mall, the Bank of Punjab is establishing itself as a proactive player in Pakistan’s digital commerce ecosystem, leveraging technology partnerships to introduce innovative financial products. The initiative highlights the convergence of banking and e-commerce and underscores the bank’s commitment to delivering customer-centric digital solutions
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