Telenor Pakistan has unveiled a pioneering QR-enabled SmartShop initiative, setting a new standard for digital retail experiences in the country. The program transforms partner shops into fully digital service points, allowing customers to buy SIMs and activate data or call bundles simply by scanning a QR code, eliminating the need for traditional operational setups.
The SmartShops solution is designed to empower modern trade and unconventional retail partners with a seamless, contactless service offering. By integrating QR technology, these shops can now provide telecom services without additional infrastructure, while enhancing retail visibility, improving customer flow, and aligning with Pakistan’s broader push toward digital self-service experiences.
Shaheen Chemist, one of Telenor’s key modern trade partners, is among the first to implement QR-powered SmartShop services. The rollout reflects a strategic collaboration between Telenor and its retail partners to expand convenience and streamline customer interactions in high-traffic retail environments.
Speaking at the launch, Waqas Amanullah, Chief Consumer Business Officer at Telenor Pakistan, emphasized the company’s commitment to reshaping the customer journey through digital innovation. He stated that the QR-enabled SmartShops simplify and modernize customer interactions, providing convenience at every touchpoint while driving Pakistan’s transition toward a digital-first retail ecosystem.
The initiative also underlines Telenor’s strategy to extend digital solutions beyond conventional telecom outlets. By equipping partner stores with QR-enabled services, the company ensures customers can access essential telecom products and services rapidly, with reduced waiting times and minimal operational hurdles. This approach addresses evolving consumer expectations for fast, reliable, and touchless service in retail settings.
Yahya Shiekh, Director of the Board of Governors at Shaheen Chemist, highlighted the benefits for their customers, noting that the integration of Telenor QR codes enhances the in-store experience while complementing the pharmacy’s commitment to modern, customer-friendly services. The collaboration demonstrates how telecom innovation can be seamlessly integrated into non-traditional retail environments, creating mutually beneficial outcomes for both service providers and customers.
The QR-enabled SmartShop initiative is part of Telenor Pakistan’s broader vision to elevate customer experience through continuous digital innovation. Beyond SmartShops, the company is also expanding customer-focused solutions such as SIM acquisition and bundle purchases via WhatsApp, offering faster, simpler, and more accessible service journeys.
Industry analysts note that this move strengthens Telenor’s position in Pakistan’s telecom sector by merging retail convenience with technology-driven self-service, encouraging broader adoption of digital channels. The initiative aligns with global trends in digital retail, where contactless, fast, and frictionless solutions are becoming central to customer engagement.
With the launch of QR-enabled SmartShops, Telenor Pakistan positions itself at the forefront of the country’s digital transformation in telecom services, bridging the gap between technology and retail operations while enhancing customer satisfaction and retail partner capabilities. The initiative marks a significant step toward a more connected, fully digital ecosystem for telecom consumers across Pakistan.
Follow the PakBanker Whatsapp Channel for updates across Pakistan’s banking ecosystem.