PayFast, a leading State Bank-licensed Payment System Operator (PSO) and Payment Service Provider (PSP) in Pakistan, has made a groundbreaking move by becoming the first fintech company in the country to partner with Google Pay. This strategic alliance is set to bring a new era of seamless, secure, and fast digital payments to online shoppers, allowing them to easily check out using Google Pay on their favorite eCommerce platforms powered by PayFast.
With this partnership, PayFast merchants now have the opportunity to offer their customers a frictionless payment experience that simplifies the checkout process. Google Pay enables users to securely store their card details and make quick payments without the need for manual entry of card information. This innovation significantly reduces checkout times, improves user satisfaction, and enhances overall convenience for both consumers and merchants.
Moreover, Google Pay is fully integrated with the Google Wallet app, allowing users to manage all their payment methods and transactions from a single platform. The integration brings a host of benefits for users, such as the ability to make fast and secure payments at online stores, pay bills directly from their smartphones, and link their bank accounts or cards for seamless transactions. This easy-to-use system ensures that consumers can rely on Google Pay for all their digital payment needs, whether shopping online, paying bills, or handling other financial transactions. With Google Pay, digital payments become more streamlined and convenient, helping to boost the overall digital payment ecosystem in Pakistan.
Adnan Ali, CEO of PayFast, expressed his excitement about the partnership, stating, “This collaboration marks a significant step towards our mission of simplifying digital transactions and empowering businesses with innovative payment solutions. By integrating Google Pay, we are not only making online shopping faster and safer but also making it more accessible for both merchants and consumers.”
The partnership with Google Pay also emphasizes PayFast’s commitment to driving the growth of Pakistan’s eCommerce industry by providing businesses with the tools they need to thrive in a rapidly evolving digital landscape. Mr. Arshad Raza, Chairman of Premier Systems, highlighted the impact of this collaboration, saying, “The addition of Google Pay to our platform marks a new era of convenience and security in Pakistan’s digital payments landscape. Our goal has always been to drive financial inclusion and offer cutting-edge payment solutions that meet the needs of businesses and customers alike. We are excited to see the positive impact this will have on the eCommerce sector.”
For merchants already using PayFast, enabling Google Pay on their platforms is simple and hassle-free. The feature can be easily integrated into existing payment setups, ensuring a smooth implementation process without disruption to their operations. PayFast’s platform is known for its ease of use, allowing businesses of all sizes to accept online payments effortlessly. Trusted by over half of the eCommerce industry in Pakistan, PayFast currently supports more than 7,000 businesses across various sectors, from small startups to large enterprises.
This partnership with Google Pay aligns with PayFast’s goal to simplify digital transactions and foster greater financial inclusion across Pakistan. With more businesses now able to accept payments via Google Pay, the company is playing a pivotal role in enhancing Pakistan’s growing digital economy.
As digital payment solutions continue to gain traction in Pakistan, PayFast’s partnership with Google Pay promises to shape the future of online shopping, making it safer, faster, and more accessible for millions of consumers and businesses alike. Through this collaboration, PayFast is poised to drive innovation, support financial inclusion, and contribute to the growth of the eCommerce industry in Pakistan.