Easypaisa, Pakistan’s leading digital bank, has taken a significant step toward enhancing financial inclusion by launching its very own digital insurance marketplace. This new initiative aims to make insurance more accessible, affordable, and convenient for millions of Pakistanis, offering a range of comprehensive coverage options to meet the diverse needs of the population.
With this innovative platform, easypaisa has partnered with industry leaders such as EFU Life, EFU General, IGI Life, IGI General, WEBDOC, and oladoc, bringing a wide array of insurance products to the fingertips of users. The digital insurance marketplace covers essential areas, including health, life, mobile, income protection, vehicle insurance, as well as domestic and international travel. Additionally, the platform provides access to doctor consultations, allowing users to consult over 25,000 specialist doctors through video and audio calls, with discounts on clinic and lab visits.
In line with its mission to make insurance more accessible, the platform also offers a one-month free subscription on all monthly plans, making it easier for individuals to experience the benefits of insurance coverage. The free subscription offer aims to remove the financial barriers that often prevent people from considering insurance as a viable option for protection and peace of mind. By offering a range of tailored insurance options, the platform ensures that users can choose the coverage best suited to their needs, all while making the entire process transparent and user-friendly.
The easypaisa digital insurance marketplace is powered by AI, transforming how people access and engage with insurance products. The platform allows users to explore various insurance plans in real-time, engage in live conversations with customer service agents, ask questions, and complete transactions seamlessly. This makes the process of purchasing and managing insurance products faster, smarter, and more convenient than ever before.
Easypaisa’s digital insurance platform marks a key milestone in the company’s commitment to improving the accessibility of financial services for a wider audience in Pakistan. By offering a digital-first solution, the platform helps break down traditional barriers in the insurance sector, which has historically seen low penetration rates in the country. According to industry estimates, insurance penetration in Pakistan is still below 1%, with many people remaining uninsured due to the complexities of traditional insurance systems and a lack of understanding.
Jahanzeb Khan, President & CEO of easypaisa digital bank, expressed the importance of this launch, stating, “The launch of easypaisa digital bank’s insurance marketplace is a significant milestone. Easypaisa has enabled digitized insurance-based products to increase the accessibility of insurance services to a wider segment of our society. This initiative reflects our unwavering commitment to enhance every aspect of the customer journey and provide millions with insurance services at their fingertips. This initiative symbolizes our relentless pursuit of enabling our customers with valuable services and protecting them in times of need.”
Farhan Hassan, Head of Wallet Business at easypaisa digital bank, also highlighted the significance of this move, stating, “With its very own insurance marketplace, easypaisa digital bank is breaking long-standing barriers in the insurance sector. Our goal is to simplify and improve insurance penetration, which stands at less than 1% across the country, making it more accessible and understandable for everyone. This aligns with easypaisa’s broader vision of financial inclusion—empowering users with innovative solutions that enhance their financial security.”
This new digital insurance marketplace from easypaisa represents a major leap forward in the insurance sector in Pakistan. By leveraging technology and AI, the platform offers users a hassle-free experience that brings vital financial protection services to the digital age. With the free subscription offer and an easy-to-use interface, easypaisa is well-positioned to increase insurance penetration in the country, bringing peace of mind and security to a broader segment of the population.
In conclusion, the launch of easypaisa’s digital insurance marketplace is a game-changer for Pakistan’s financial ecosystem. By making insurance more accessible and affordable, the platform provides a much-needed service to millions of Pakistanis, particularly those who have been excluded from traditional insurance services. Easypaisa’s move aligns with its vision of financial inclusion and empowerment, setting the stage for a more financially secure future for the people of Pakistan.