The State Bank of Pakistan (SBP) has officially launched the Pakistan Financial Literacy Week (PFLW) 2025, reinforcing its long-term commitment to enhancing financial literacy and accelerating financial inclusion across the country. Organized as part of SBP’s broader National Financial Literacy Program (NFLP), the annual event is aimed at building awareness and capacity among the public to effectively navigate and adopt formal financial services.
PFLW 2025 comes at a critical juncture as digital financial solutions continue to reshape the banking landscape in Pakistan. This year’s theme, “Financial Inclusion through Collaboration and Innovation,” underlines the importance of multi-sector partnerships and technology-driven strategies in improving access to financial services for all segments of society, particularly underserved communities.
As part of SBP’s financial inclusion strategy, financial literacy has been recognized as a cornerstone in driving the use of formal financial services. Over the years, the National Financial Literacy Program has successfully engaged a wide array of citizens—including students, women, micro-entrepreneurs, and rural communities—through targeted campaigns, workshops, and training sessions. The program has played a key role in fostering responsible financial behavior and enabling users to make more informed financial decisions.
PFLW 2025 builds on these achievements by offering a series of events and initiatives aimed at different demographic and professional segments across the country. The weeklong initiative is designed to be inclusive and interactive, offering community-based sessions, school and university programs, digital engagement campaigns, and fintech showcases that demonstrate the practical benefits of digital finance tools.
One of the central objectives of PFLW 2025 is to educate individuals on responsible financial behavior. From budgeting basics and saving strategies to understanding credit, the initiative seeks to empower individuals with knowledge that can support personal and household financial well-being.
Another priority is to promote the adoption of digital payments and encourage the broader use of formal financial services. In a country where large sections of the population remain underbanked, such efforts are crucial to integrating more people into the financial system and enhancing the efficiency of financial transactions.
A third goal of this year’s literacy week is to foster collaboration among key stakeholders, including banks, fintech companies, educational institutions, women-centric organizations, organizations working with persons with special abilities, the Securities and Exchange Commission of Pakistan (SECP), and the Pakistan Stock Exchange (PSX). These partnerships aim to create a more unified, coordinated approach to financial inclusion—combining technology, outreach, and regulatory support to widen access to finance.
The SBP is also placing strong emphasis on raising awareness about consumer rights and protections, including fraud prevention and dispute resolution mechanisms. As digital financial platforms become increasingly popular, ensuring user safety and trust is essential to maintaining sustainable growth in the financial sector.
Pakistan Financial Literacy Week 2025 is a bold step forward in building a financially empowered population. With innovation, collaboration, and inclusivity at its core, the initiative reaffirms SBP’s vision of a financially literate society that can confidently participate in and benefit from the country’s growing digital economy.