Karachi, Pakistan — In a landmark move toward greater financial inclusion and education, the State Bank of Pakistan (SBP) has officially launched Pakistan’s first-ever National Financial Education Roadmap during the inauguration of the Pakistan Financial Literacy Week. This milestone aims to transform the country’s financial literacy landscape over the next five years and brings together efforts from both the public and private sectors. Among the organizations recognized in the roadmap is GenMo, a rising fintech startup that has been making significant strides in democratizing financial education.
GenMo, co-founded by [Founder’s Name] and Mona, was highlighted within the roadmap as a leading private-sector organization developing engaging and scalable financial literacy tools. These include plug-and-play digital solutions embedded within financial institutions, enabling them to deliver impactful educational content to their customers at scale.
“This recognition by the State Bank of Pakistan is a moment of deep pride for us,” said [Founder’s Name]. “When I began advocating for financial literacy in Pakistan back in 2020, it felt like a solitary mission. Today, seeing a national policy take shape and knowing GenMo has played a role in shaping this future is beyond humbling.”
GenMo’s mission has always centered around creating accessible and fun financial learning experiences for individuals of all ages and backgrounds. In just the past year, the company has conducted in-person sessions at schools, workplaces, and banks, reaching over 6,500 individuals and equipping them with the tools to make informed financial decisions. These engagements have especially targeted the most vulnerable demographics in the country — women, youth, and persons with disabilities — aligning closely with the SBP’s broader financial inclusion goals.
The newly launched roadmap outlines key pillars of national strategy including curriculum development, digital content creation, public-private partnerships, and community-based outreach. GenMo’s role as a private sector enabler, particularly through embedded digital education tools, places it at the forefront of this policy-driven shift.
“This initiative is not just a policy document — it’s a vision,” [Founder’s Name] added. “One that recognizes the importance of cross-sector collaboration to create lasting change. We’re confident the next five years will be a game changer for Pakistan’s financial literacy journey.”
The founders also expressed gratitude to Luqman N. and FlatRock Equity, citing their support as instrumental in bringing GenMo’s vision to life. “None of this would have been possible without the unwavering belief of our earliest supporters,” the statement read.
The SBP roadmap also recognized the contributions of several other key players, including the Securities and Exchange Commission of Pakistan (SECP), Federal Board of Revenue (FBR), Pakistan Telecommunication Authority (PTA), The Citizens Foundation, CIRCLE Women Association, and Unilever — demonstrating a strong multi-stakeholder commitment to elevating financial education across the nation.
As Pakistan embraces this new chapter of policy-backed, tech-driven financial literacy, organizations like GenMo are set to play a pivotal role in ensuring that the benefits of financial education reach every corner of society.