KARACHI – April 2025: In a strategic move to accelerate the adoption of digital financial solutions in Pakistan, the State Bank of Pakistan (SBP) recently organized its Go-Cashless Campaign at Dolmen Mall Clifton, one of Karachi’s most popular shopping destinations. The initiative is part of the central bank’s broader push toward a cashless economy and aims to foster awareness, accessibility, and trust in digital payment ecosystems among the general public.
The Go-Cashless Campaign featured a dynamic mix of public engagement activities, educational sessions, and interactive giveaways—all designed to enhance digital financial literacy and encourage real-time usage of electronic payments. The event saw active participation from mall visitors, tech-savvy youth, families, and small business owners, reflecting growing public curiosity around the shift toward digital transactions in everyday life.
As part of the campaign, SBP set up interactive booths and demonstration areas where visitors could learn about the latest digital payment solutions available in the market, including mobile wallets, QR payments, internet banking, and point-of-sale (POS) systems. Trained staff provided on-the-spot guidance, helping attendees understand how to set up digital wallets, link their bank accounts, and safely use digital platforms for peer-to-peer transfers, retail purchases, and utility payments.
The campaign also offered engaging digital literacy giveaways such as informational brochures, branded merchandise, and tech accessories. These materials aimed to equip participants with essential knowledge about cybersecurity, data privacy, and best practices for secure digital banking—a growing concern in the digital finance space.
Through informative sessions and face-to-face interactions, SBP emphasized the benefits of transitioning to digital payments. Key talking points included faster transaction times, reduced dependency on cash, enhanced traceability, and increased financial inclusion—particularly for unbanked and underbanked communities. Speakers also highlighted how digital finance supports the national economy by increasing transparency, improving tax compliance, and reducing operational costs for businesses.
This campaign is part of SBP’s ongoing efforts under its National Payment Systems Strategy and Digital Pakistan Vision, which seek to modernize the financial landscape and align it with global fintech trends. By bringing these conversations directly to the public in accessible and high-traffic spaces like Dolmen Mall, SBP aims to bridge the gap between policy and practice.
Digital finance stakeholders—including fintech startups, payment service providers, and commercial banks—have welcomed SBP’s outreach efforts, noting that public-facing campaigns play a critical role in building user trust and breaking down adoption barriers. Industry analysts believe that such events can significantly accelerate the digitization of Pakistan’s economy, especially as smartphone penetration and internet connectivity continue to expand.
As Pakistan makes strides toward a more inclusive and digitized financial ecosystem, initiatives like the Go-Cashless Campaign serve as vital touchpoints in educating and empowering citizens to embrace digital alternatives. The State Bank’s active role in promoting digital payment adoption signals a future where financial services are not only more accessible but also safer, faster, and more transparent for all.