Allied Bank Limited has officially launched its next-generation Metaverse banking platform, marking a significant milestone in the evolution of digital financial services in Pakistan. This latest development represents a strategic leap forward for the bank, which first entered the Metaverse space in 2022 as a pioneer among Pakistani financial institutions.
The newly unveiled platform introduces a more immersive, visually dynamic, and interactive banking experience. Designed to appeal to the digitally native generation, the enhanced Metaverse interface allows users to engage with Allied Bank’s services in a fully virtual 3D environment, combining advanced technology with human-centered design to deliver a seamless and intuitive digital journey.
Built on Orion, the enterprise-level Metaverse platform developed by Avanza Innovations, this updated virtual banking environment expands the bank’s digital ecosystem into an always-on, gamified, and immersive space. Customers can navigate a virtual branch to access a wide range of services including account information, service assistance, product explorations, and virtual customer support—all within an experience that replicates real-world engagement but in a futuristic digital format.
This initiative aligns with Allied Bank’s broader digital transformation strategy and underscores its commitment to innovation, customer-centric design, and scalable tech infrastructure. The Metaverse platform is not just a novelty; it serves as an interactive space for educating users, building brand engagement, and catering to a generation that values hyper-personalized digital experiences over traditional interactions.
Mohsin Mithani, Chief Digital Officer at Allied Bank, emphasized the bank’s focus on next-gen engagement. “We continue to explore emerging technologies that redefine how customers experience banking, especially the younger, digitally native generation who expect immersive, gamified, and always-on engagement. By bridging financial services with cutting-edge virtual environments, we are shaping a future-ready ecosystem that speaks the language of tomorrow’s customers,” he said.
The bank’s investment in Metaverse infrastructure reflects a broader shift in how financial institutions are adopting immersive technologies to remain relevant in an increasingly digital world. The Orion platform provides a scalable foundation for ongoing enhancements, allowing the bank to continuously evolve the customer journey, integrate data-driven personalization, and offer real-time assistance within the virtual space.
This move by Allied Bank is expected to accelerate the adoption of virtual banking channels in Pakistan and set new standards for digital banking innovation in the region. By providing a Metaverse experience that goes beyond basic digital transactions, the bank is positioning itself at the intersection of financial services, virtual reality, and digital lifestyle—creating an ecosystem that responds to the expectations of a tech-savvy clientele.
As banking continues to evolve beyond branches and apps, Allied Bank’s foray into immersive virtual environments offers a glimpse into the future of financial services—one where banking is no longer a destination, but a fluid experience embedded within the digital lives of its users.