Bank Alfalah, in collaboration with The Dawood Foundation’s MagnifiScience Centre (MSC), has launched an interactive financial literacy experience designed to help young Pakistanis master the fundamentals of money management. The initiative, unveiled in celebration of Pakistan’s 78th Independence, marks a first-of-its-kind permanent exhibit in the country dedicated to personal finance education for children and teenagers.
The Money Matters Exhibition, located on the second floor of MSC’s Mathematics section, transforms financial concepts into an engaging, hands-on journey. Visitors can explore essential topics such as budgeting, saving, spending, and investing through interactive stations. Among the highlights are an arcade-style ATM simulator, a walk-through timeline charting the evolution of money from barter systems to cryptocurrencies, and games that simplify complex financial mechanisms into relatable scenarios.
Atif Bajwa, President and CEO of Bank Alfalah, highlighted the long-term vision behind the initiative, stating that financial literacy must become a natural skill for future generations. He noted that the exhibition is designed to foster smarter decision-making from an early age, equipping young people to navigate an increasingly complex financial environment with confidence and responsibility.
Sabrina Dawood, Vice Chair of The Dawood Foundation, emphasized the educational value of the partnership, describing the exhibit as a dynamic and thought-provoking platform. She noted that it encourages visitors to critically assess earning, spending, and saving habits, while also reinforcing the importance of responsible financial choices.
The collaboration supports the State Bank of Pakistan’s broader financial inclusion strategy and aligns with the United Nations Sustainable Development Goals (SDGs), particularly SDG 4 on quality education and SDG 17 on partnerships for sustainable progress. It also underscores Bank Alfalah’s commitment to sustainable corporate social responsibility, with a focus on education, digital inclusion, and community empowerment.
By combining experiential learning with digital innovation, the Money Matters Exhibition aims to break down barriers to financial understanding. It seeks to ensure that young learners not only gain knowledge but also develop the confidence to apply it in real-world situations. The gamified approach ensures that participants remain engaged while acquiring practical skills that will serve them throughout their lives.
The exhibition is now open to the public and will remain a permanent feature at the MagnifiScience Centre. Organizers expect it to become a cornerstone of MSC’s educational programs, attracting schools, youth groups, and families from across the country. As Pakistan moves toward a more digitally connected and financially literate future, initiatives like Money Matters stand out as catalysts for long-term economic empowerment.