The Punjab Provincial Cooperative Bank Limited (PPCBL) has announced a strategic collaboration with TouchPoint for the provision and management of automated teller machine (ATM) services across its network. The agreement marks an important milestone in the bank’s ongoing efforts to improve customer convenience, ensure higher service reliability, and enhance the overall digital banking experience.
The signing ceremony took place with the presence of Shahram Raza Bakhtiari, President of PPCBL, and Tabish Sabah, Chief Executive Officer of TouchPoint. Both leaders emphasized the significance of this partnership in strengthening the bank’s commitment to providing modern banking solutions to its customers.
As part of the agreement, TouchPoint will provide advanced ATM infrastructure and responsive support services, aimed at maximizing uptime and ensuring seamless access for customers. With ATMs continuing to be a critical touchpoint in the banking journey, the collaboration focuses on building a reliable and efficient network that aligns with the evolving expectations of consumers.
For PPCBL, the move is part of a broader strategy to upgrade its banking services and leverage technology to improve customer satisfaction. The introduction of modernized ATM services is expected to provide faster transaction processing, reduced downtime, and improved accessibility for account holders across urban and semi-urban areas where ATM usage remains a cornerstone of day-to-day banking.
TouchPoint, with its proven track record in delivering reliable ATM and digital banking solutions, will play a central role in managing the technical and operational aspects of PPCBL’s ATM services. The company’s expertise in infrastructure management and quick-response support will ensure that customers enjoy uninterrupted access to their funds at any time.
Industry observers note that while digital wallets and mobile banking apps are rapidly gaining ground in Pakistan, ATMs continue to play a vital role in enabling financial inclusion. For many customers, particularly in cooperative banking segments, cash transactions remain essential, making dependable ATM networks critical for both convenience and trust in banking services.
The partnership is also expected to support operational efficiency within PPCBL by reducing service disruptions and ensuring a higher degree of automation across its physical banking channels. By investing in technology-driven solutions, PPCBL is positioning itself to cater not only to its existing cooperative members but also to a broader customer base that increasingly demands seamless integration of traditional and digital banking.
Speaking at the event, President PPCBL Shahram Raza Bakhtiari highlighted the bank’s vision of combining cooperative values with modern banking practices. He noted that the collaboration with TouchPoint is a step toward delivering consistent, high-quality service and strengthening the bank’s operational backbone. On the other side, CEO TouchPoint Tabish Sabah reaffirmed the company’s commitment to supporting PPCBL with innovative solutions, ensuring that customers have access to reliable banking services whenever and wherever needed.
The agreement reflects a growing trend within Pakistan’s financial ecosystem, where banks are increasingly turning toward technology partners to enhance their infrastructure and align with global best practices. With rising competition in the banking sector and heightened customer expectations, collaborations such as this highlight the importance of bridging traditional banking with advanced digital support systems.
As PPCBL continues to modernize its banking services, this partnership with TouchPoint underscores its mission to foster sustainable growth, improve customer trust, and strengthen its role as a reliable institution within Pakistan’s cooperative banking landscape.