The Federal Board of Revenue (FBR) has rolled out a new taxpayer awareness campaign that will see citizens receiving official phone calls from the authority, aimed at guiding them through the process of filing income tax returns. The initiative is designed to educate taxpayers on the importance of compliance and to introduce them to FBR’s recently updated online filing portal.
In its announcement issued on Monday, the revenue authority explained that designated phone numbers would be used to reach out to taxpayers. The calls will provide key information about how to use the filing system and highlight the benefits of timely tax return submission. Citizens are being urged to take note of these official numbers in order to avoid confusion or concerns about authenticity.
The numbers that will be used for this campaign are 021-38901090 through 021-38901099. According to FBR, any calls received from these numbers will strictly relate to guidance on tax return filing and the campaign will remain limited to informational purposes. Officials clarified that taxpayers will not be asked to provide personal financial details or sensitive data over the phone, in an effort to prevent any misuse by fraudulent actors.
The campaign reflects FBR’s ongoing efforts to make tax filing simpler and more transparent for Pakistan’s citizens. With the deadline for return submissions approaching, the authority has emphasized the importance of filing in order to remain compliant with national tax laws. It also aims to reduce the large number of individuals who remain outside the formal tax net, a challenge that continues to weigh heavily on Pakistan’s fiscal framework.
In addition to the informational calls, FBR has encouraged taxpayers with further questions or technical difficulties to contact its official helpline at 051-111-772-772. This channel will serve as the primary point of contact for clarifications, technical assistance with the portal, or additional guidance on tax obligations.
The authority’s decision to launch a phone-based campaign comes at a time when Pakistan is working to increase tax collection and broaden its revenue base. For years, the country has struggled with a narrow tax-to-GDP ratio, with only a fraction of the population contributing directly to state revenues. By adopting proactive measures like direct taxpayer outreach, FBR is signaling its intent to not only improve compliance but also to build trust with citizens.
Tax experts have noted that the introduction of the revamped portal and the awareness campaign could encourage greater participation, especially among salaried individuals and small business owners who often find the filing process complicated. The informational approach is being seen as a step toward shifting the culture of taxation in Pakistan, where enforcement alone has often overshadowed education and facilitation.
The phone campaign is also expected to serve as a reminder to taxpayers who may otherwise overlook the importance of filing within the stipulated timelines. By reaching out directly, the FBR aims to reduce late filings and ensure a smoother submission process for both individuals and businesses.
As Pakistan continues to navigate fiscal challenges, initiatives such as this underscore the growing emphasis on accountability, transparency, and citizen facilitation within the taxation system. The success of the campaign will likely be measured not only by the number of calls made but by the increase in returns filed during the ongoing tax season.
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