Mashreq has announced the appointment of Marwa Albalooshi as Head of Client Service and KYC – Business Banking, a move that reflects the bank’s ongoing commitment to strengthening its client service models while embracing digital transformation. With nearly two decades of experience in institutional and corporate banking, Marwa will play a pivotal role in advancing Mashreq’s business banking division and its flagship SME platform, NeoBiz.
In her new capacity, Marwa will oversee the digital transformation of Know Your Customer (KYC) processes for SME clients, ensuring a seamless, efficient, and compliant onboarding journey. By reimagining how small and medium enterprises interact with the bank, she is expected to drive initiatives that simplify documentation, reduce friction, and align service delivery with the needs of a rapidly digitizing business landscape.
Beyond KYC, Marwa will also be responsible for enhancing client service frameworks across the business banking portfolio. Her focus will include building service strategies that not only improve customer satisfaction but also contribute to operational efficiency, enabling Mashreq to remain competitive in an evolving market. With NeoBiz gaining traction as a digital-first SME banking solution, her leadership is set to amplify the platform’s value proposition by offering superior client experiences and streamlined operations.
Marwa Albalooshi joins Mashreq with a rich background in institutional banking and client services. Prior to this appointment, she served as Vice President and Head of Centers – Institutional Banking and Global Subsidiaries at First Abu Dhabi Bank (FAB). In that role, she successfully led transformation programs that strengthened client relationships and redefined service standards, earning recognition for her ability to combine innovation with customer-centric solutions.
Academically, Marwa holds a Master’s Degree in Finance and a Bachelor’s Degree in Business Administration from Zayed University, UAE. She also brings a diverse range of professional certifications in compliance, client excellence, and risk awareness, underscoring her holistic approach to leadership in banking. This strong foundation equips her to navigate the complexities of regulatory frameworks while maintaining a sharp focus on service innovation.
The appointment aligns with Mashreq’s broader vision of delivering transformative experiences across all client touchpoints. By integrating digital tools with best-in-class service practices, the bank aims to create a future-ready environment where SMEs and business banking clients can access efficient, transparent, and value-driven financial solutions.
Industry observers note that this appointment comes at a critical time, as digital adoption continues to reshape banking in the region. With increased regulatory scrutiny and rising customer expectations, leaders like Marwa play a crucial role in balancing compliance with innovation, ensuring that financial institutions can thrive in a dynamic ecosystem.
Through her leadership, Mashreq is set to strengthen its positioning as a forward-thinking institution committed to empowering businesses of all sizes. The combination of her expertise, vision, and proven ability to lead transformation makes her a strong addition to Mashreq’s leadership team.
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