Zindigi, powered by JS Bank, has achieved a significant milestone by winning the “Best Banking as a Service Provider” award at the prestigious Finovate Awards 2025 held in the United Kingdom. This recognition positions Pakistan’s fintech ecosystem on the global stage, underlining the platform’s growing impact in redefining how businesses and consumers interact with financial services.
Banking as a Service (BaaS) offered by Zindigi enables non-banking companies to seamlessly embed financial services directly into their platforms. Through its secure and scalable APIs, businesses can offer digital accounts, instant payments, debit cards, and micro-lending options without the need to build their own banking infrastructure. This approach allows enterprises to behave like fintechs, opening new opportunities to enhance customer experiences and expand access to financial tools.
In a country where over 100 million citizens remain unbanked or underbanked, the introduction of such infrastructure has far-reaching implications. Zindigi’s BaaS is designed to accelerate financial inclusion by simplifying the way individuals and businesses engage with digital finance. By enabling non-banking entities to offer modern financial products, it breaks down long-standing barriers and sets the stage for an inclusive, technology-driven economy.
Zindigi’s BaaS platform has quickly emerged as a financial backbone for multiple industries. It empowers startups and small businesses to compete more effectively with larger players while unlocking new revenue streams through embedded financial solutions. This approach brings banking closer to consumers, making everyday transactions faster, more secure, and more accessible, which is essential for building a digitally enabled society.
Speaking about the achievement, Faisal Khalid, Chief Product Officer at Zindigi, said that the recognition underscores the platform’s commitment to innovation. He highlighted that Zindigi aims to become one of Pakistan’s future unicorns by developing an inclusive and agile financial ecosystem that drives economic transformation.
The platform is already powering several dynamic segments of Pakistan’s digital economy, including telecommunications, ride-hailing, payments, fintech, gaming, and SME services. By partnering with businesses across industries, Zindigi is laying the groundwork for a connected and interoperable digital financial environment.
The award from Finovate reflects a growing acknowledgment of Pakistan’s potential in global fintech innovation. As international attention shifts towards emerging markets, platforms like Zindigi are playing a crucial role in shaping the country’s digital finance infrastructure. Its ability to deliver Banking as a Service at scale is not just transforming local businesses but also setting a benchmark for future financial technology development in the region.
This recognition also highlights how fintechs in Pakistan are moving beyond traditional banking boundaries. By embedding financial capabilities into everyday platforms, Zindigi is making financial services more accessible and efficient, paving the way for sustainable economic growth driven by technology.
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