1LINK, Pakistan’s leading payment and banking network, celebrated a significant milestone with the inauguration of its new premises and the launch of a state-of-the-art Personalisation Bureau at Park Towers. The event was attended by the esteemed Board of Directors and marked a defining moment in the company’s ongoing journey of growth, innovation, and service excellence.
The newly inaugurated premises not only provide a modern and collaborative workspace for 1LINK’s growing team but also house advanced infrastructure for its Personalisation Bureau, designed to enhance operational capabilities and improve customer experience. This bureau is equipped with cutting-edge technology for secure card personalisation, enabling faster and more efficient processing of financial instruments and digital payment solutions.
During the ceremony, the 1LINK leadership highlighted the strategic importance of the new facilities in supporting the company’s long-term vision of innovation-driven expansion. The Personalisation Bureau, in particular, reflects 1LINK’s commitment to adopting world-class standards in financial technology, catering to the evolving needs of banks, fintech companies, and end-users across Pakistan.
The move to the new premises also underscores 1LINK’s focus on operational efficiency, scalability, and technological modernization. By centralizing critical processes within a technologically advanced environment, the company aims to streamline its services, reduce turnaround times, and enhance security protocols, positioning itself as a key enabler in the country’s digital banking ecosystem.
1LINK has consistently played a pivotal role in Pakistan’s financial sector, connecting banks, ATMs, and digital payment platforms to create a unified and secure network for millions of users nationwide. The inauguration of the Personalisation Bureau strengthens this network by providing in-house capabilities for card issuance, customization, and secure management, aligning with global best practices in banking technology.
In addition to operational benefits, the new premises also provide an environment conducive to collaboration, innovation, and employee engagement. The design emphasizes open spaces, digital integration, and modern work culture, reflecting 1LINK’s dedication to fostering talent and nurturing a forward-thinking organizational mindset.
The Board of Directors expressed their pride in the team’s achievements, highlighting that the launch signifies not only physical expansion but also the company’s ongoing commitment to technological excellence and customer-centric solutions. The leadership congratulated the entire 1LINK team for their efforts in realizing this milestone and emphasized the role of innovation in sustaining growth in Pakistan’s competitive fintech landscape.
With the new premises and Personalisation Bureau now operational, 1LINK is better equipped to support its partner banks, fintechs, and other financial institutions with advanced card and payment services, enhancing efficiency, security, and user experience across the country. This milestone reinforces 1LINK’s position as a leader in digital banking infrastructure and a driver of fintech innovation in Pakistan.
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