AdalFi, a fast-growing digital lending technology provider, has announced two key senior appointments that underscore its international growth strategy and commitment to building scalable, responsible credit ecosystems. The company has brought on board Ian Read as Head of Credit Excellence and Emre Unlusoy as Head of Sales for the Middle East and Africa (MEA), both of whom bring decades of expertise in banking, risk management, and enterprise technology.
With these appointments, AdalFi is sharpening its dual focus on credit risk innovation and regional expansion. By combining Read’s deep background in credit scoring and underwriting with Unlusoy’s track record in enterprise sales and digital transformation, the company aims to accelerate adoption of its platform across banks seeking faster, fairer, and more transparent lending solutions.
Ian Read joins AdalFi with over 30 years of experience in credit advisory and risk capabilities. Having worked across more than 50 countries with leading organizations including FICO, SIMAH (Saudi Arabia’s national credit bureau), Qarar, and Experian, he brings a comprehensive perspective on underwriting in both mature and emerging markets. After evaluating AdalFi’s lending models, he described the platform as a next-generation approach to digital credit. In his new role, Read will guide the development of world-class risk models, integrate customer advocacy into the lending process, and translate data-driven insights into healthier, more profitable loan portfolios for AdalFi’s partner banks.
On the commercial side, AdalFi has appointed Emre Unlusoy as Head of Sales for MEA. With more than 20 years of experience in financial technology and enterprise solutions, his career includes leadership positions at FICO, Provenir, SAS, Experian, and VeriPark. Unlusoy has played a key role in helping financial institutions across Turkey, Saudi Arabia, and the UAE modernize their credit infrastructure and adopt digital lending programs. At AdalFi, he will focus on strengthening executive relationships, accelerating sales cycles, and enabling banks to move from pilot projects to scaled deployment with measurable return on investment.
For financial institutions, the strategic combination of Credit Excellence and Commercial Execution is critical. Read’s expertise ensures that risk models are both rigorous and customer-centric, enabling more accurate and equitable approvals. Unlusoy’s role ensures these innovations are delivered at scale, tailored to the operational realities of banks in the MEA region. For end users — both consumers and small businesses — this translates into faster loan approvals, fairer credit decisions, and access to lending products that match actual financial needs.
AdalFi’s platform already delivers instant, end-to-end digital lending journeys for banks seeking to transition away from legacy systems. The expansion of leadership signals the company’s intent to solidify its reputation as a partner of choice for institutions demanding both innovation and strong governance. With digital credit adoption accelerating across MEA and South Asia, these appointments position AdalFi to capture surging demand while maintaining a strong focus on risk integrity.
The announcement also reflects the company’s broader international ambitions. By investing in leadership ahead of market demand, AdalFi is preparing to enter new geographies, expand its partner base, and bring its technology to a wider range of institutions. For banks evaluating digital lending platforms, the message is clear: AdalFi is building a future-ready stack that combines excellence in risk management with excellence in execution.
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