In a significant leap for digital banking innovation and customer security in Pakistan, Askari Bank has introduced the country’s first-ever In-App Banking Call feature via the Askari Mobile App. This cutting-edge solution allows bank-initiated calls to be conducted directly within the app, offering a secure and authenticated communication channel that renders traditional phone scams virtually ineffective.
This pioneering move is part of Askari Bank’s forward-thinking innovation campaign, “Breaking the Box,” which aims to reshape conventional banking norms and place customer trust at the heart of its technological advancements. By integrating secure calling within its mobile platform, the bank has effectively fortified its digital infrastructure against a growing wave of financial fraud and impersonation scams.
A spokesperson for Askari Bank commented on the initiative, stating, “This isn’t just about protecting data; it’s about protecting trust. When Askari Bank calls, customers can be confident that it’s truly us. Criminals can’t imitate this secure channel.”
The feature ensures that only calls initiated by the bank are displayed in the app, completely sidestepping the traditional phone networks that are often exploited by fraudsters to impersonate banks and extract sensitive customer information. The in-app calling system thus delivers an added layer of verification and confidence, as users no longer need to question the authenticity of incoming calls claiming to be from their bank.
With this launch, Askari Bank positions itself not only as a technology leader in the Pakistani banking sector but also as a strong advocate for customer security. The feature reflects a broader strategy to modernize the country’s financial services landscape by embedding trust directly into the digital experience.
Askari Bank is urging customers to update their Askari Mobile App to take advantage of this security-enhancing feature. By doing so, users will gain access to safer communication practices and a banking experience built on reliability and innovation.
In addition to this milestone development, customers are reminded that they can continue to file banking-related complaints through the State Bank of Pakistan’s “SUNWAI” App or portal at sunwai.sbp.org.pk, which remains an accessible platform for addressing grievances across the banking ecosystem.
This move by Askari Bank comes at a time when digital banking adoption is accelerating across Pakistan, and so are the risks associated with cybercrime and social engineering attacks. As financial institutions look for ways to bolster consumer confidence in online services, Askari’s in-app call authentication could serve as a model for other banks and fintechs aiming to establish more secure digital environments.
Ultimately, Askari Bank’s latest innovation stands as a testament to how proactive technological adaptation can directly address real-world challenges in finance. It offers a powerful reminder that trust in the digital age isn’t just built on data protection—it’s about designing customer experiences that inherently protect and empower users.