In a strategic move set to reshape the sports infrastructure landscape of Pakistan, Bank Alfalah has joined hands with Total Sports, the company behind the pioneering Legends Arena, to create new opportunities for athletic development and community engagement across the country.
This partnership brings together two forward-thinking organizations with a shared mission: to empower communities by making access to top-tier sports and wellness facilities more widespread, and to nurture the next generation of athletes. Total Sports, widely recognized as a trailblazer in Pakistan’s emerging sports industry, has successfully introduced Legends Arena as the nation’s first multi-sport, state-of-the-art facility.
Legends Arena has quickly become a landmark destination for individuals across all age groups and skill levels, offering facilities for padel, football, cricket, and wellness under one roof. With an emphasis on accessibility, inclusivity, and international standards, the Arena has redefined the athletic experience for sports enthusiasts in Pakistan.
Bank Alfalah’s involvement marks a crucial turning point in the scale and scope of Total Sports’ ambitions. Known for its focus on innovation and strategic development in the digital finance space, Bank Alfalah will play a central role in enabling the expansion of Legends Arena to key urban centers such as Lahore. This partnership is not just a financial backing—it’s an endorsement of a broader vision that connects digital innovation, community empowerment, and sports excellence.
The expansion into metropolitan cities aims to unlock new possibilities for aspiring athletes by providing training grounds that are on par with global benchmarks. These developments are aligned with the growing demand for infrastructure that can nurture local talent and prepare them for international platforms.
Atif Bajwa, CEO of Bank Alfalah, emphasized the importance of this initiative: “Bank Alfalah is proud to play a meaningful role in nurturing Pakistan’s sports culture. This partnership with Total Sports aligns with our values of community development and youth empowerment. Together, we aim to build the infrastructure that will enable future champions to emerge.”
Jahangir Khan, Chairman of Total Sports, echoed this sentiment, stating, “Our partnership with Bank Alfalah is more than just a collaboration—it’s a shared commitment to building the future of sports in Pakistan. By enabling our expansion to new cities, this partnership lays the groundwork for the next generation of Pakistani athletes to rise, train and compete on a global stage.”
With urban expansion already in planning, the collaboration signifies a leap forward in redefining sports accessibility in Pakistan. The combination of digital financial expertise from Bank Alfalah and the operational innovation of Total Sports is set to drive a new era for athletic development, community wellness, and tech-integrated sports platforms.
As Pakistan moves toward becoming a more sports-oriented and digitally advanced society, this partnership stands as a testament to how strategic alliances can shape the future by blending technology, finance, and human potential.