Bank Alfalah, one of Pakistan’s leading commercial banks, has announced a partnership with WWF-Pakistan to safeguard the critically endangered Indus River blind dolphin and mitigate the impacts of climate change. As part of this initiative, the bank has pledged PKR 8.5 million to fund conservation efforts for the species, locally known as “Bhulan.” The initiative builds on Bank Alfalah’s broader environmental commitments, including its recent pledge to plant 100,000 mangroves by 2027.
The Indus River dolphin, an iconic species unique to Pakistan, has seen its population dwindle to just 20% of its historical range. Multiple factors, including habitat degradation, pollution, entanglement in fishing nets, and the effects of climate change, have driven this decline. The devastating floods of 2022 further exacerbated the situation, altering the river’s flow patterns, degrading water quality, and introducing additional threats such as increased sediment and pollutants.
Community-Centered Conservation
Bank Alfalah and WWF-Pakistan’s collaborative effort is designed to tackle these challenges through a comprehensive, community-driven approach. A cornerstone of the project is the establishment of five community-based organizations (CBOs) to raise awareness and engage local populations in conservation activities. Additionally, 35 fishers will be trained in sustainable practices, supporting efforts to prevent accidental harm to dolphins.
To further amplify community involvement, the initiative includes the development of eco-tourism opportunities. Traditional fishing boats will be transformed into dolphin-watching vessels, and 10 community members will be trained as eco-guides. These efforts aim to not only protect the dolphins but also provide economic benefits to the local communities, fostering a sense of ownership and long-term commitment to conservation.
Educating the Next Generation
Youth engagement is another critical component of the initiative. Bank Alfalah and WWF-Pakistan plan to establish 10 nature clubs in schools and create interactive educational toolkits to inspire students to become conservation advocates. Over 700 students are expected to participate in awareness programs that highlight the importance of biodiversity and the need to protect the unique ecosystem of the Indus River.
Broader Environmental Commitments
Bank Alfalah’s conservation efforts extend far beyond this partnership. The bank has already planted 40,000 mangroves as part of its larger goal to mitigate climate change impacts. Its headquarters have also been recognized as a Green Building by WWF-Pakistan, showcasing its commitment to sustainable operations.
In addition to these environmental initiatives, Bank Alfalah has demonstrated significant support for disaster relief. Following the catastrophic floods in Pakistan, the bank contributed USD 10 million to aid affected communities, reflecting its deep commitment to social responsibility.
Aligning with Global Goals
This initiative aligns with the United Nations Sustainable Development Goals (SDGs), particularly SDG 11 (Sustainable Cities and Communities) and SDG 14 (Life Below Water). By addressing critical environmental issues and engaging local communities, Bank Alfalah and WWF-Pakistan are setting an example for collaborative, sustainable development in Pakistan.
Through this partnership, Bank Alfalah not only reinforces its role as a leader in environmental stewardship but also highlights the importance of corporate social responsibility in addressing urgent ecological and climate challenges.