Bank Alfalah has reaffirmed its dedication to social responsibility and community health by pledging PKR 14.6 million to fund the treatment of 37 breast cancer patients across Pakistan. The initiative marks a continuation of the bank’s long-standing collaboration with the Indus Hospital and Health Network (IHHN) and the Cancer Foundation Hospital, two leading nonprofit healthcare institutions providing critical care to thousands of vulnerable patients each year.
The pledged funds will directly support essential medical services, including diagnostics, surgeries, and post-treatment care for patients unable to afford treatment. This effort underscores Bank Alfalah’s commitment to advancing healthcare equity and addressing one of Pakistan’s most pressing public health challenges—breast cancer.
According to recent research from Aga Khan University Hospital, breast cancer remains one of the most prevalent and life-threatening diseases among women in Pakistan, accounting for nearly 29 percent of all new cancer cases and more than 11 percent of cancer-related deaths nationwide. These alarming figures highlight the urgent need for early detection and access to affordable medical care.
Globally, breast cancer continues to pose a serious health threat. The World Health Organization (WHO) reported that in 2022 alone, approximately 2.3 million women were diagnosed with the disease, and around 670,000 lost their lives. With one in nine women at risk, Pakistan ranks among the countries with the highest incidence rates in Asia. The late detection of breast cancer, primarily due to low awareness and limited screening facilities, continues to impact survival rates across the nation.
Speaking on the initiative, Madiha Javed Qureshi, Head of Corporate Communications and CSR at Bank Alfalah, emphasized the importance of building awareness alongside providing financial support. “By empowering our colleagues with knowledge for early detection and standing with those already fighting this disease, we aim to build a culture of support and empathy,” she said. “Our efforts extend from our workforce to the broader community, reflecting our belief in the power of awareness and timely action.”
As part of its broader awareness drive, Bank Alfalah is also offering subsidized mammography services for its female employees and their dependents through its insurance partner, Chughtai Lab. Throughout October, the bank’s Head Office will be illuminated in pink as a symbolic gesture to promote breast cancer awareness and emphasize the importance of early screening.
This campaign forms part of Bank Alfalah’s ongoing corporate social responsibility (CSR) agenda, which focuses on health, education, and sustainable development. Over the years, the bank has invested significantly in initiatives that promote social welfare, financial inclusion, and environmental sustainability. Its leadership in responsible banking continues to reflect a deep commitment to improving the lives of communities across Pakistan.
With a network of over 1,100 branches in 200 cities and a presence in international markets including the UAE, Bahrain, and Afghanistan, Bank Alfalah has positioned itself as one of Pakistan’s most innovative financial institutions. The bank’s digital initiatives, such as Alfamall, Buy Now Pay Later, and the introduction of Pakistan’s first digital lifestyle branch, have redefined convenience and accessibility in the country’s banking sector.
In addition to its technological advancements, Bank Alfalah’s reputation as a socially conscious organization has been reinforced by numerous accolades over the past three years. It has been recognized as one of the leading digital banks in Pakistan and ranked among the top 10 companies on the Pakistan Stock Exchange. The institution was also honored as the “Most Inclusive Organisation” by the Global Diversity, Equity, and Inclusion Benchmarks, highlighting its dedication to diversity and empowerment.
The bank’s overarching social vision extends beyond philanthropy. Its leadership, under the guidance of Chairman His Highness Sheikh Nahayan Mabarak Al Nahayan, continues to champion sustainable progress. In 2022, the bank’s pledge of USD 10 million for flood-affected communities demonstrated its unwavering commitment to building resilience and promoting equitable growth.
Through its latest initiative, Bank Alfalah continues to blend compassion with action—strengthening healthcare access and creating meaningful social impact for those who need it most.
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