Bank Alfalah, one of Pakistan’s leading commercial banks, has launched Eatsy, a pioneering digital dining and payment app that marks the country’s first bank-led solution aimed at transforming the restaurant experience for both consumers and merchants. This innovative app offers a seamless, secure, and paperless dining journey, integrating banking technology with everyday lifestyle needs to redefine how customers reserve tables, order food, create cards, and pay their bills in restaurants.
Eatsy is designed to enhance operational efficiency for restaurant partners while delivering an effortless and personalized experience to diners. By digitizing the full dine-in and payments process, Eatsy enables users to enjoy a completely cashless experience that is smarter, faster, and more rewarding. From real-time table reservations to order placement and secure payment options, the app acts as an all-in-one platform for a modernized dining ecosystem.
Currently, Bank Alfalah has successfully onboarded 11 tier-one restaurants, including popular names such as Premo by Xanders, The Patio, Tooso, Coco Cubano, Enigma, and London Courtyard located in Karachi and Lahore. The bank aims to expand its network of partner restaurants further this year, reinforcing its mission to promote digital transformation in Pakistan’s dining sector.
Yahya Khan, Chief Digital Officer of Bank Alfalah, expressed enthusiasm about the launch, emphasizing Eatsy as a significant step in the bank’s embedded banking journey. He said the app not only facilitates cashless payments but also encourages financial inclusion by embedding digital payment solutions directly into consumers’ lifestyles. According to Khan, Eatsy is more than an app—it is a future-ready platform designed to revolutionize payments and dining in Pakistan by making the entire process simpler and more integrated.
For users, Eatsy offers a highly intuitive and frictionless experience. Customers can browse menus digitally within the app, eliminating the need for physical menus or waiting for servers. They can place orders directly via their smartphones and even reserve tables with real-time availability, receiving instant confirmations to avoid long queues or cumbersome phone calls. Additionally, the app provides live updates on order progress and estimated wait times, enhancing customer convenience and engagement.
On the payment front, Eatsy supports a secure, cashless system that accepts all banks’ Mastercard and Visa debit and credit cards. Moreover, users can create a Bank Alfalah prepaid card within the app, enabling easy top-ups and payments. The app further incentivizes digital transactions by offering exclusive cashback deals and tax savings, encouraging customers to adopt digital payments and rewarding them for their loyalty.
For restaurant partners, Eatsy offers a comprehensive digital toolkit to streamline both front and back-end operations. The app simplifies reservation management by enabling real-time control of table availability and customer preferences. It improves order management efficiency, reduces errors, and enhances communication between servers and kitchen staff. Restaurants can also issue prepaid cards to customers through Eatsy, facilitating faster and more convenient payments.
The app’s real-time payment processing and paperless transactions improve merchants’ cash flow and accounting accuracy. Additionally, Eatsy provides valuable operational insights and analytics to help restaurants understand customer behavior, tailor their services, and elevate overall quality.
By digitizing both the consumer and merchant sides of the restaurant experience, Eatsy represents a landmark development in Pakistan’s move toward a cashless dining ecosystem. The app’s strategic goal is to convert cash-based restaurant transactions into digital payments, empowering users to create prepaid cards instantly and enjoy rewards with every transaction. This initiative solidifies Bank Alfalah’s position at the forefront of digital innovation in the country’s banking and lifestyle sectors.