Lahore, August 4, 2025 — Behtari, Pakistan’s rising digital investment platform, has announced a groundbreaking partnership with Al Meezan Investment Management Limited, the country’s largest Shariah-compliant asset management company. This strategic collaboration makes it possible for users to directly access and invest in Al Meezan’s Halal mutual funds through the Behtari mobile app, redefining ease and inclusion in the country’s investment landscape.
By integrating Al Meezan’s funds into its digital ecosystem, Behtari aims to break barriers to ethical investing for millions of Pakistanis. The entire process—from account setup to making an investment—takes less than ten minutes on the app, eliminating the need for paperwork, physical visits, or intermediaries. This partnership reflects a shared vision to bring meaningful financial inclusion with integrity and innovation at its core.
Faraz Naeem, CEO of Behtari, stated, “Our mission is to simplify investing and make it truly inclusive for everyone in Pakistan. Partnering with Al Meezan allows us to extend trusted, Shariah-compliant choices to all users—whether they are new savers or experienced investors. This integration offers growth, stability, and ethical alignment in a few simple taps.”
Behtari users can now explore a wide array of Al Meezan’s funds, including options tailored to different risk profiles and savings goals. Al Meezan’s reputation as a market leader further enhances the credibility and value of this offering. As of June 30, 2025, Al Meezan manages over Rs. 594 billion in assets and serves more than 457,000 investors. Holding the highest possible rating of AM1 from both VIS and PACRA, the firm is known for its governance, performance, and adherence to Islamic investment principles.
With this integration, Behtari is accelerating its goal of building Pakistan’s first comprehensive digital marketplace for mutual fund investments. Currently hosting three AMCs on its platform, Behtari has five more set to go live soon, including MCB Funds, JS Investments, Mahaana Wealth, and HBL Asset Management. As a subsidiary of Capital Stake, Behtari benefits from over a decade of experience in fintech, having worked with leading financial institutions across the country.
This collaboration also signals a turning point for the investment industry in Pakistan, where traditional methods have long hindered access. Behtari’s approach brings investing to anyone with a smartphone—whether a student, a young professional, or someone seeking to grow their savings in a Halal way.
The partnership is particularly timely, given the rising demand for faith-aligned financial tools in Pakistan’s digitally connected population. With growing smartphone adoption and an increasing focus on ethical finance, this move is poised to bridge the gap between modern convenience and Islamic values.
More than just a product integration, the alliance between Behtari and Al Meezan reflects a shared commitment to transforming how Pakistanis approach financial growth. It’s about more than returns—it’s about giving every individual the ability to build a future with purpose, ease, and trust.
As Behtari continues to evolve into a complete personal finance platform, its vision is clear: to democratize investing and empower the next generation of Pakistani savers through smart, ethical, and tech-driven solutions.