Daraz Pakistan’s 11.11 campaign, the country’s largest annual online shopping event, concluded with record-breaking performance powered by exceptional brand momentum on DarazMall. As millions of customers visited the platform to shop from more than 10 million discounted products, DarazMall emerged as the strongest contributor to overall growth. The channel, known for offering 100 percent authentic products from leading local and international brands, recorded a remarkable 50X increase in growth, setting a new standard for trusted digital commerce in Pakistan.
Several renowned brands saw extraordinary traction throughout the sale. Popular consumer names including Knorr, Lipton, Pond’s, Rivaj, Saeed Ghani, Zellbury, J., Stylo, Haier and Meclay ranked among the most preferred choices for shoppers this year. At the same time, Haier, Tecno, Samsung, Asim Jofa, JC Buckman, Zero, Nestlé, TCL, Mezan and Cherry emerged as some of the fastest growing brands on the platform, reflecting a significant shift toward verified and reliable online shopping experiences.
Across the wider Daraz ecosystem, consumer engagement surged to new highs as shoppers browsed a vast selection of discounted items. Makeup, women’s fashion, audio devices, skincare and men’s fashion topped the list of most visited categories. Demand was especially strong for lip gloss, mascara, skincare serums, unstitched 3-piece suits, handbags, winter tracksuits, earbuds, smartwatches, hair straighteners and scented candles, many of which ranked as the most frequently ordered products during the campaign.
The 11.11 wave also created substantial visibility for emerging brands. Rising names such as Loyi, Kabishah, Sereno, MoltyHome, SAC, Organic Inn, Savannah, Fitted, AccuFix Cosmetics and Kingtox capitalized on the nationwide traffic, with many using the event to reach large-scale audiences for the first time. Curated shopping moments like Brand Rush Hour proved to be strong performance multipliers, generating a 700 percent increase in orders for participating partners within these limited-time windows.
Marketing investment also experienced a notable uplift during the campaign. About 2,300 sellers and brands activated Daraz Marketing Solutions ads, marking a 40 percent rise over last year. These advertisers saw a return on ad spend of up to 16 dollars for every dollar spent, underscoring the growing relevance of performance-driven marketing tools within Pakistan’s online retail landscape.
The surge in demand contributed to a record-setting 11.11 for Daraz’s seller community. More than 48,000 sellers surpassed their performance from the previous year, making this their strongest 11.11 to date. Customer satisfaction remained a central priority for the company, with the operations network delivering the longest-order route at 1,969 kilometers from Karachi to Gilgit, while the fastest order of the campaign reached a customer within just six hours. Daraz recorded a 92 percent customer satisfaction score throughout the sale period, reflecting improvements in delivery, service reliability and product quality.
Digital payments also saw significant momentum. Transactions processed through Daraz’s key digital payments partner Easypaisa grew more than 12 times higher than regular trading days, highlighting increasing consumer trust in cashless transactions and the expanding acceptance of mobile wallets and cards across the country.
Ehsan Saya, Managing Director of Daraz Pakistan, stated that 11.11 has evolved into a moment that energizes the nation’s digital economy. He emphasized that the event allows customers to discover new brands, helps DarazMall partners achieve their strongest yearly results and enables small businesses from all regions of Pakistan to access a national audience. He added that the growth seen this year demonstrates the potential unlocked when technological infrastructure, logistics and digital payments operate in sync. He reaffirmed the company’s commitment to strengthening protections, enhancing services and expanding opportunities for all ecosystem participants.
With DarazMall driving unprecedented brand growth, rising digital payment adoption and millions of Pakistanis accessing major savings, Daraz Pakistan’s 11.11 campaign continues to cement its position as the country’s biggest and most influential online shopping event.
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