U Microfinance Bank and Digitt+, a leading player in agri-fintech, have announced a groundbreaking PKR 10 billion partnership. This collaboration aims to revolutionize financial services for Pakistani farmers by combining Digitt+’s advanced payment solutions with U Bank’s established lending expertise.
The initial focus is on enhancing financial transaction efficiency for farmers in Kanjwani, Muzaffargarh, and DI Khan. With PKR 500 million already disbursed, the initiative is facilitating faster access to critical resources and empowering farmers to improve productivity and economic stability.
“This partnership demonstrates the transformative power of collaboration between fintech and traditional banking,” said Digitt+ CEO Ahmed Saleemi. “By combining our expertise, we’re setting a new standard for both sectors.”
U Bank President & CEO Mr. Mohamed Essa Al Taheri echoed the sentiment, stating,
“This collaboration is key to our commitment to innovation and value creation within Pakistan’s agricultural sector. The initial disbursement is just the first step. We’re dedicated to using this partnership to improve the financial well-being of farmers nationwide.”
A significant benefit has been the reduction in payment times for farmers. This fosters improved cash flow management and allows for faster reinvestment in operations, ultimately strengthening the growth and sustainability of Pakistan’s agricultural sector.
U Bank and Digitt+ are committed to expanding this initiative, aiming to reach more regions and fulfill the full PKR 10 billion commitment. Stay tuned for updates on the continued impact of this transformative partnership.