Easypaisa, Pakistan’s first digital bank, has partnered with NymCard, MENA&P’s leading payment infrastructure platform, to launch the country’s first fully digital credit card program. This collaboration combines NymCard’s API-first payment infrastructure with Easypaisa’s market leadership, aiming to redefine access to formal credit in Pakistan, where credit card penetration remains below 1%.
Once operational, customers will be able to access instant, secure, and compliant digital credit directly through the Easypaisa app, eliminating the traditional barriers of physical cards and lengthy approval processes. The initiative marks a significant step forward in expanding financial inclusion and modernizing the country’s digital payments ecosystem.
Leveraging NymCard’s modular issuing and processing platform, Easypaisa will have the ability to design, configure, and scale credit programs rapidly. The platform provides real-time transaction monitoring, scheme tokenization, and integrated compliance features, ensuring secure, transparent, and globally aligned credit card operations.
Industry experts view this collaboration as a major innovation in Pakistan’s fintech landscape. By enabling instant digital credit, Easypaisa is positioning itself at the forefront of modern banking solutions, addressing a significant gap in the market while promoting a cashless economy.
With the integration of cutting-edge technology and user-centric design, the partnership is expected to accelerate credit adoption, empower consumers with flexible financial tools, and further solidify Easypaisa’s role as a pioneer in Pakistan’s digital banking sector.
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