Karachi, Pakistan – March 27, 2025: Easypaisa Digital Bank has introduced an innovative digital insurance marketplace, a move set to revolutionize the way insurance services are accessed in Pakistan. By making insurance products more accessible, affordable, and convenient, Easypaisa aims to bridge the insurance gap in the country, where the penetration of insurance services remains under 1%.
The newly launched platform offers a wide array of insurance coverage options, including health, life, mobile, income protection, vehicle, and both domestic and international travel insurance. This digital marketplace is designed to meet the diverse needs of the Pakistani population, providing them with flexible and affordable coverage. In addition, Easypaisa’s digital insurance marketplace also connects users to expert doctor consultations through prominent partners such as EFU Life, EFU General, IGI Life, IGI General, WEBDOC, and oladoc, ensuring that users can access a range of healthcare services along with their insurance.
One of the standout features of Easypaisa’s insurance platform is its one-month free subscription on all monthly plans, making insurance more affordable and transparent for users. By offering this free trial, Easypaisa is breaking down financial barriers and encouraging more individuals to take the first step toward securing their health, income, and assets. In addition, the platform provides users with the added benefit of real-time consultations with over 25,000 specialist doctors, available through video or audio calls, along with discounted clinic and lab visits. This instant access to healthcare consultations, combined with a wide range of insurance products, is designed to enhance the overall user experience.
The platform is powered by artificial intelligence (AI), making it smarter, faster, and more convenient. The AI-driven marketplace offers tailored insurance options, ensuring that users receive the most relevant recommendations based on their specific needs. The ability to engage in real-time conversations with support agents and explore various insurance packages instantly makes the process seamless and user-friendly. Users can complete their transactions effortlessly, adding another layer of convenience to their experience.
In a statement about the launch, Jahanzeb Khan, President and CEO of Easypaisa Digital Bank, emphasized the significance of the new platform. “The launch of Easypaisa Digital Bank’s insurance marketplace is a significant milestone. Easypaisa has enabled digitized insurance-based products to increase the accessibility of insurance services to a wider segment of our society,” said Khan. He further noted that the initiative aligns with the bank’s ongoing commitment to enhancing the customer journey and providing insurance services at the fingertips of millions of Pakistanis.
Farhan Hassan, Head of Wallet Business at Easypaisa Digital Bank, added, “With its very own insurance marketplace, Easypaisa Digital Bank is breaking long-standing barriers in the insurance sector. Our goal is to simplify and improve insurance penetration, making it more accessible and understandable for everyone, aligning with Easypaisa’s broader vision of financial inclusion.”
This new offering is a part of Easypaisa’s continuous efforts to empower users with innovative solutions that enhance their financial security. With a digital-first approach, Easypaisa is committed to driving financial inclusion and improving the accessibility of essential financial services across Pakistan. The launch of the digital insurance marketplace is poised to transform the insurance landscape in the country, fostering greater trust and engagement with financial products that many Pakistanis have previously found difficult to access.
As Pakistan’s first digital bank to begin commercial operations, Easypaisa is playing a key role in unlocking the potential of the country’s growing digital economy. The launch of this insurance marketplace is expected to further bolster the financial sector, offering new avenues for users to protect themselves and their families in times of need. With its focus on making insurance simple, accessible, and affordable, Easypaisa is setting a new standard for digital financial services in Pakistan.