At the Money20/20 Middle East conference, one of the most prominent global platforms for the financial technology sector, Easypaisa President and CEO Jahanzeb Khan shared insights into how digital innovation is reshaping Pakistan’s financial services industry. He emphasized that insight-led solutions are playing a crucial role in advancing financial inclusion, empowering underserved communities, and strengthening the digital economy.
Representing Pakistan’s first incumbent digital retail bank, Jahanzeb Khan highlighted how Easypaisa has emerged as a leader in democratizing financial services. With a customer base that now includes one in every five Pakistanis, the platform has become an integral part of the nation’s fintech landscape. He noted that Easypaisa’s mission is not only to provide access to banking but to do so in a way that promotes equity and inclusivity, particularly for women and marginalized groups.
In his address, Jahanzeb Khan pointed out that 31 percent of Easypaisa’s users are women, a figure that reflects the company’s ongoing efforts to close the gender gap in financial services. Access to digital banking has allowed more women to participate in the financial system, manage their savings, and conduct transactions independently. By prioritizing gender inclusion, Easypaisa is setting a benchmark for other players in the financial sector.
Easypaisa’s scale of operations underscores its impact on the financial ecosystem. In 2024 alone, the platform processed transactions worth more than PKR 9.5 trillion, demonstrating not only strong consumer trust but also the growing shift toward digital banking in Pakistan. These numbers reflect how technology-driven solutions are rapidly gaining traction and transforming financial habits across the country.
Beyond serving customers directly, Easypaisa has also focused on working with regulators and ecosystem stakeholders to build a secure, interoperable digital environment. Khan highlighted that such collaborations are essential to ensure that innovation is matched with safeguards for user protection, transparency, and trust. The company’s proactive approach in aligning with regulatory frameworks reflects its long-term commitment to strengthening Pakistan’s financial infrastructure.
Financial inclusion remains a core part of Easypaisa’s vision. By providing services tailored to underserved segments of society, including those in rural areas with limited access to traditional banking, the company has helped millions of people enter the formal financial system. This impact extends beyond convenience; it supports economic empowerment, fosters entrepreneurship, and contributes to sustainable development.
The recognition of Easypaisa on a global platform such as Money20/20 Middle East illustrates Pakistan’s growing role in the fintech revolution. It signals that the country is not just a participant but an innovator in reimagining the future of finance. For Jahanzeb Khan, the event provided an opportunity to highlight both achievements and ambitions, reinforcing Easypaisa’s position at the forefront of digital finance in South Asia.
With its growing user base, commitment to inclusion, and emphasis on innovation, Easypaisa continues to redefine what financial empowerment looks like in Pakistan. Its journey is shaping not only how people interact with money but also how technology can serve as a powerful tool for building a more inclusive and resilient economy.
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