Faysal Bank Limited and EFU Life Assurance Ltd have strengthened their strategic alliance with the launch of two new Takaful solutions that blend innovative financial planning with wellness-focused benefits. This partnership was formalized through a signing ceremony at EFU Life House and marks a significant step toward expanding inclusive, Shariah-compliant financial offerings in Pakistan’s growing Islamic finance sector.
The newly introduced products — EFU Takaful Zenith Plan and EFU Takaful WIN FitCover Plan — are designed to meet the evolving financial and lifestyle needs of customers. Both offerings reflect a growing trend in the financial industry where wealth management solutions are increasingly integrating protection, wellness, and long-term financial growth.
The EFU Takaful Zenith Plan represents an advanced approach to Takaful, featuring one of the highest allocation and protection benefits in its category. It is tailored for individuals seeking to build wealth for the future while staying aligned with Islamic values. The plan also includes lifestyle benefits that enhance its value proposition, making it ideal for those who prioritize both financial growth and ethical financial planning. This initiative underscores the joint commitment of both organizations to customer-centric innovation.
The EFU Takaful WIN FitCover Plan, in contrast, has been developed with a wellness-oriented focus. It rewards customers for maintaining good health and encourages holistic wellbeing. Extending EFU Life’s WIN brand, this product emphasizes the strong link between financial security and personal wellness. It demonstrates how Takaful can evolve from a conventional protection mechanism into a lifestyle-enabling solution that supports both financial and personal health goals.
The agreement was signed by Ahmed Anwar Hemani, Head of Retail Products & Wealth Management at Faysal Bank Limited, and Muhammad Ali Ahmed, Managing Director & Chief Executive Officer at EFU Life Assurance Ltd. The signing ceremony was attended by senior leadership from both organizations, including Arqam Jahangir Butt, Head Wealth Management & Priority Banking at Faysal Bank, and Nilofer Sohail, General Manager and Head of Channel Strategy & Growth Segments at EFU Life Assurance Ltd.
This collaboration highlights Faysal Bank’s ongoing commitment to expanding its footprint as a leading Islamic financial institution. By introducing Shariah-compliant solutions that go beyond conventional banking, the bank aims to address diverse customer needs ranging from wealth creation to personal wellbeing. EFU Life, on the other hand, continues to build on its reputation as an industry innovator in Takaful and life insurance.
These new offerings align with a broader financial ecosystem shift in Pakistan where consumer demand is moving toward products that combine ethics, innovation, and practicality. The partnership between Faysal Bank and EFU Life is expected to enhance access to modern Takaful products, foster financial inclusion, and strengthen the connection between health and financial security.
Industry experts believe such collaborations will play a crucial role in shaping the future of Islamic finance, making it more inclusive and value-driven. By integrating wellness with financial planning, these products reflect the next phase of Shariah-compliant innovation in Pakistan’s financial services landscape.
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