Faysal Bank Limited (FBL), one of Pakistan’s prominent Islamic financial institutions, has been awarded the “Best Digital Marketing Campaign of the Year” at the Pakistan Digital Awards 2025. This prestigious recognition was given for the bank’s highly successful Roshan Digital Account (RDA) campaign, which showcased a combination of strategic creativity and measurable impact in engaging overseas Pakistanis.
The RDA campaign focused on strengthening remittance inflows while building emotional and practical connections with the Pakistani diaspora. By leveraging the power of digital storytelling and targeting relevant audiences with precision, FBL managed to amplify the adoption of Roshan Digital Accounts — an initiative central to integrating overseas Pakistanis into Pakistan’s formal banking and investment ecosystem. The campaign’s success reflects the bank’s growing expertise in using modern digital platforms to drive real-world economic outcomes.
The Pakistan Digital Awards are considered a benchmark for excellence in digital communication and innovation. These awards highlight the best initiatives from across the corporate and public sectors that are driving change and engaging audiences through digital-first strategies. Faysal Bank’s win in 2025 is not only a recognition of its digital marketing capabilities but also an endorsement of its broader transformation into a tech-savvy, customer-centric Islamic bank.
The campaign stood out for its strategic clarity and well-defined objectives. With remittance facilitation as a core theme, the marketing initiative deployed engaging visuals, targeted messaging, and seamless omnichannel execution. This created a strong resonance among its audience, particularly non-resident Pakistanis looking for reliable and Shariah-compliant banking solutions back home. The messaging struck a chord by combining financial empowerment with national pride, helping bridge the gap between overseas Pakistanis and the country’s financial ecosystem.
In recent years, Faysal Bank has invested heavily in digital transformation, and this recognition comes as a validation of those efforts. From revamping its online platforms to creating digital onboarding solutions and innovative fintech partnerships, FBL has placed customer convenience, trust, and compliance at the heart of its digital initiatives.
This award also underscores the growing importance of digital communication in the banking and finance sector. As consumer behavior continues to evolve, financial institutions are rapidly adapting their outreach and engagement strategies to digital channels. Faysal Bank’s win signals a shift in how banks compete—not only through financial products but through how effectively they tell their stories and deliver value across digital platforms.
By winning the award for the Best Digital Marketing Campaign of the Year, Faysal Bank strengthens its position as a leading innovator in Pakistan’s banking landscape. The campaign for the Roshan Digital Account reflects a new era of banking—one that relies not just on operational excellence but also on the power of narrative, technology, and inclusive engagement to connect, inspire, and deliver.
With this recognition, FBL reaffirms its commitment to using advanced digital tools to drive financial inclusion, support overseas Pakistanis, and reinforce its mission to lead with purpose in the evolving world of Islamic finance.