Faysal Bank Honored for Islamic Finance Innovation at GIFA 2025

Faysal Bank Limited (FBL), one of Pakistan’s foremost Islamic financial institutions, has been recognized for its outstanding contributions to innovation, financial inclusion, and customer-centric excellence at the Global Islamic Finance Awards (GIFA) 2025. Hosted by The Digital Banker, the awards highlight achievements within the global Islamic finance industry, and this year, Faysal Bank emerged as a major winner by securing four prestigious accolades.

The bank was awarded for Best Islamic Savings Account of the Year for its Amal Women Account, Best Islamic Financial Inclusion Initiative for the Khushal Kisaan Account, Islamic Debit Card of the Year for the Noor Debit Card, and Best Gen AI Initiative for iFaysal. These recognitions reflect Faysal Bank’s continued leadership and commitment to delivering high-impact, Shariah-compliant financial solutions that address the diverse needs of its growing customer base.

Faysal Bank’s approach to Islamic banking is rooted in innovation and accessibility. The Amal Women Account, for instance, has reached over 50,000 women, offering not just banking services, but a holistic package that includes free takaful, savings support, and essential wellness offerings. By empowering women through tailored financial services, Faysal Bank has set a new standard in gender-focused banking in Pakistan.

Equally impactful is the Khushal Kisaan Account, designed to support rural development by providing farmers with Shariah-compliant financial tools. The account combines traditional Islamic banking principles with modern digital finance, enabling agricultural communities to access essential financial services, credit support, and digital platforms that enhance productivity and financial stability.

The Noor Debit Card further underscores Faysal Bank’s customer-first ethos. Built on ethical banking principles, the card offers global acceptance, secure digital payments, and features aligned with Islamic values. Its growing popularity demonstrates how Islamic finance can adapt to meet the expectations of a digital-savvy consumer base.

Faysal Bank’s commitment to innovation is perhaps most evident in iFaysal, its artificial intelligence-driven digital initiative. Recognized as the Best Gen AI Initiative at GIFA 2025, iFaysal enhances customer experience through AI-powered insights, automation, and personalized service delivery. This initiative represents the bank’s future-facing vision of Islamic finance, where tradition meets technology in meaningful ways.

Commenting on the achievement, Mr. Yousaf Hussain, President and CEO of Faysal Bank, said, “We feel privileged to receive this award as it affirms our strategic drive with a passion for innovation, commitment to customers, and ambitions to set new benchmarks in Islamic banking. Moving forward, we will continue to strive toward enabling a meaningful change, deliver superior Shariah-compliant solutions, and contribute to a more inclusive financial future.”

The awards were conferred after a rigorous evaluation process carried out by a global panel of subject-matter experts and industry leaders. Each category examined impact, scalability, innovation, and alignment with Islamic finance principles. Faysal Bank’s performance across these criteria reinforces its reputation as a pioneer in the Islamic banking space, both within Pakistan and internationally.

As the Islamic finance industry evolves to meet changing market demands, institutions like Faysal Bank are not only maintaining relevance but are setting the pace for ethical, responsible, and technology-enabled banking. The recognition at GIFA 2025 serves as a milestone in the bank’s ongoing journey toward creating a more equitable and progressive financial ecosystem.