Faysal Bank Limited (PSX: FABL) has been awarded the prestigious Silver Dragon at the “Dragons of Pakistan” awards, part of the international ‘Dragons of Asia’ competition, known for celebrating the best in marketing and advertising. The accolade was earned for the bank’s campaign titled “Barho Aik Mukammal Islami Pehchaan Ke Saath” (Grow with a Complete Islamic Identity), which announced the bank’s successful conversion to a fully Islamic banking model.
The Silver Dragon was awarded in the highly competitive “Best Brand Building and/or Awareness Campaign” category, where Faysal Bank stood out among both multinational and local competitors. The campaign highlighted Faysal Bank’s commitment to offering Sharia-compliant financial services, aligning with the needs of a growing Islamic banking market in Pakistan.
Commenting on the award, Mr. Shakeel Akram, Head of Marketing at Faysal Bank, expressed his gratitude, saying, “Alhamdolillah, this honor reflects our unwavering commitment to crafting impactful marketing communications that truly resonate with our audience. We are grateful to Almighty Allah and extend our thanks to our agency partners and senior management at Faysal Bank. This achievement would not have been possible without their support.” He added that Faysal Bank remains committed to delivering exceptional marketing campaigns in the future, enhancing customer engagement.
The Dragons of Pakistan awards are recognized as the benchmark for excellence in marketing communications, and Faysal Bank’s win reaffirms its leadership in the Islamic banking sector, reflecting its dedication to both brand development and customer trust.