Zindigi, Pakistan’s premier digital financial services platform by JS Bank, recently hosted the inaugural visit of its Global Advisory Board, marking a significant milestone in fostering international collaboration and driving fintech innovation across the country. The visit aimed to align global expertise with Pakistan’s evolving digital finance ecosystem, highlighting the nation’s potential as a regional hub for technology-driven financial services.
The Advisory Board comprises top-tier professionals from banking, technology, and venture capital sectors. The delegation included Alex Malitsky, Director at TD Securities (UK); Diego Garcia, CTO of Multiply Sales (Spain); Duygu Gozeler Porchet, Managing Partner at Gaia Impact Ventures (UK); Anna Saville, Senior Legal Consultant at Linklaters LLP (UK); Kathleen Dolan, Director at Accenture Private Equity (USA); Wajahat Ahmed, Senior Manager at HSBC (UK); and Wolfram Haller, Senior Manager at Siemens Energy (Germany), among other global leaders.
During their visit, the board engaged in high-level discussions with key stakeholders in both public and private sectors. Meetings included interactions with Pakistan’s Federal Minister for Information Technology and Telecommunication, Shaza Fatima Khawaja, and a visit to the Islamabad Safe City Project to examine the convergence of security, data management, and digital infrastructure. The delegation also held a dedicated session with the Special Investment Facilitation Council (SIFC), which is central to facilitating reforms and attracting foreign investment across emerging sectors in Pakistan.
Noman Azhar, Chief Officer of Zindigi, emphasized the strategic importance of the engagement: “Zindigi’s mission is to connect global expertise with local ambition. This interaction with international leaders demonstrates Pakistan’s readiness to emerge as a fintech hub, where innovation, inclusion, and investment converge to empower the digital economy.”
Pakistan’s fintech sector is experiencing rapid growth, fueled by a digitally connected population, high mobile penetration, and a supportive regulatory environment. With over 250 million citizens, the country presents fertile ground for financial technology solutions ranging from digital payments and micro-lending to wealth management, savings, and embedded financial services.
Through its Global Advisory Board, Zindigi aims to integrate international best practices into Pakistan’s fintech ecosystem, focusing on AI-driven financial inclusion, robust digital banking infrastructure, and sustainable partnerships. The initiative seeks to create an environment where fintech solutions can thrive, empowering users, attracting investment, and unlocking new avenues for economic growth in the digital space.
The engagement also signals Zindigi’s commitment to strengthening Pakistan’s position in the global fintech landscape by fostering knowledge exchange, cross-border collaboration, and innovation-driven strategies that address the country’s unique financial inclusion challenges. By connecting global leaders with local stakeholders, Zindigi is positioning Pakistan as a hub for sustainable, technology-enabled financial services.
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