In a bid to strengthen industry-academia ties and promote digital innovation, Jazz organized a dynamic Jazz Immersive Day at the Lahore University of Management Sciences (LUMS) on April 16, 2025. The event served as a compelling showcase of Jazz’s evolution from a traditional telecom operator into a diversified technology powerhouse, underlining its vision for a digitally empowered Pakistan.
This immersive event was part of Jazz’s broader awareness campaign designed to spotlight its growing digital ecosystem and the opportunities it presents for youth engagement and employment. Held on campus, the initiative attracted students, faculty, and technology enthusiasts eager to explore the multifaceted world of digital solutions, services, and platforms offered by Jazz.
Jazz Immersive Day was not just a presentation—it was an experience. The company set up an interactive experience zone, featuring live demonstrations and engagement booths for its key digital products, including JazzCash, Tamasha, SIMOSA, GameNow, FikrFree, ROX, and Garaj. Each booth allowed attendees to interact with product specialists, gain hands-on experience, and understand how these platforms are shaping Pakistan’s digital transformation journey.
The event emphasized how Jazz is integrating innovation with impact, using technology to improve lives, expand access, and create new economic possibilities. From fintech and digital entertainment to cloud infrastructure and mental wellness solutions, Jazz’s portfolio reflects a forward-thinking approach to building a digital-first economy.
Speaking at the event, Kazim Mujtaba, President Consumer Division at Jazz, highlighted the company’s strategic transition:
“Our transition to a ServiceCo is more than a structural shift—it’s a redefinition of purpose. At Jazz, we’re building digital experiences that go beyond connectivity. Immersive Day at LUMS reflects our belief that Pakistan’s youth must not only adapt to the digital future—they must shape it.”
The company’s focus on talent development and workforce readiness was another key theme throughout the day. Tazeen Shahid, Chief People Officer at Jazz, addressed the students, stating:
“Engaging with bright young minds at institutions like LUMS is essential to our mission of building a future-ready workforce. As Jazz evolves into a digital-first organization, we are committed to nurturing talent that can shape and sustain Pakistan’s digital economy. This immersive experience is a step toward inspiring students to think bigger and bolder in the tech space.”
The event is part of a larger initiative by Jazz to foster deeper collaboration between industry and academia. By directly connecting with students at top-tier universities, Jazz aims to inspire the next generation of innovators, entrepreneurs, and digital professionals.
As Pakistan’s digital landscape continues to evolve, companies like Jazz are playing a critical role in leading the charge. Their efforts not only drive innovation but also help build a sustainable ecosystem where technology serves as a catalyst for social and economic growth.
Jazz Immersive Day at LUMS was a testament to how technology, when combined with education and engagement, can fuel a national movement toward a more connected, empowered, and opportunity-rich future.