In an exciting development for Pakistan’s fintech and banking sectors, JazzCash, the country’s largest fintech services provider, and Mobilink Bank, the leading digital microfinance institution, have been named finalists at the prestigious Global Mobile (GLOMO) Awards 2025. These nominations highlight the innovative strides both companies have made in the financial services landscape, with winners set to be announced at the highly anticipated Mobile World Congress (MWC) 2025.
JazzCash has earned a spot in the ‘Best Fintech Innovation’ category for its groundbreaking Tap Pay for Business solution. This service allows over 360,000 merchants and businesses in Pakistan to accept payments using contactless cards or smartphones through a simple tap on an NFC-enabled Android device. As the first of its kind globally, Tap Pay offers a seamless and efficient payment solution that enables businesses to easily transition to a cashless environment. This innovation is made possible through JazzCash’s digital front-end partnership with Mastercard, allowing JazzCash wallet users to make digital payments with any contactless-enabled device. This nomination is a testament to JazzCash’s dedication to addressing Pakistan’s unique market challenges and fostering financial inclusion through cutting-edge technology.
Murtaza Ali, President of JazzCash, shared his thoughts on the recognition, stating, “Our aim is to develop products that address the unique challenges of Pakistan’s market. This nomination is a testament to our relentless pursuit of innovation and our commitment to making financial services accessible for all. Tap Pay is not just a feature; it’s a key part of our efforts to cultivate a more inclusive, cashless society and a documented economy. We will continue to lead the way in transforming Pakistan’s financial services landscape and paving the way for the widespread adoption of digital payments.”
On the other hand, Mobilink Bank has made waves with its Invisible Heirs campaign, earning a nomination in the ‘CMO Marketing Campaign’ category. This impactful initiative addresses the critical issue of women’s struggles to understand, claim, and secure their rightful inheritance. In Pakistan, where women often face challenges in asserting their legal rights to inheritance, this campaign uses both advocacy and innovation to bring about change. Mobilink Bank introduced Pakistan’s first-ever inheritance calculator, integrated within its app, providing women with the tools to navigate the often-overlooked issue of inheritance. This empowering tool helps women assert their legal rights and work towards securing their financial future, making a significant contribution to gender equality and financial independence.
Haaris Mahmood Chaudhary, President and CEO of Mobilink Bank, expressed his pride in the campaign’s recognition: “The Invisible Heirs campaign has not only ignited a nationwide conversation but also challenged deep-rooted societal norms that hinder women’s financial independence. This campaign is a testament to our vision of a future-ready bank that leverages innovation, advocacy, and strategic partnerships to drive meaningful change. I believe its global recognition will further amplify awareness and inspire collective action, accelerating progress toward an equitable financial landscape for all.”
This recognition at the GLOMO Awards follows other notable accolades for both organizations. In 2024, Mobilink Bank won the Digital Nations Video Creativity Award for its Invisible Heirs campaign at the GSMA’s M360 Asia-Pacific event. JazzCash has also received global recognition, having won the Pioneering Telco to Launch Tap on Phone award by Mastercard at Edge 2024 in Dubai. Additionally, in 2017, JazzCash received the GSMA GLOMO Award for ‘Best Mobile Product, Application, or Service for Women in Emerging Markets,’ solidifying its commitment to empowering underserved communities and advancing financial inclusion.
In conclusion, the nominations of JazzCash and Mobilink Bank for the GLOMO Awards 2025 reflect the growing influence of Pakistan’s fintech and banking sectors on the global stage. Both companies have showcased their ability to combine innovation with social impact, setting new standards in financial services. As they continue to break new ground, these nominations further cement their roles as leaders in driving Pakistan’s financial inclusion and advancing social equity.