JazzCash, Pakistan’s leading digital financial services platform, has earned a historic recognition on the global stage by being shortlisted as a finalist at The Money Awards 2025 in Las Vegas, USA. The company has been named in two major categories: Payments, for accelerating financial inclusion, and Banking, for its innovative lending services. The winners of the prestigious awards will be announced on October 26, 2025.
Out of hundreds of entries submitted from more than 40 countries, JazzCash stands tall as the only Pakistani company shortlisted at the event. This recognition underscores the company’s pioneering role in reshaping financial access, building trust in digital payments, and driving Pakistan closer to its vision of a cashless economy.
Murtaza Ali, CEO of JazzCash, expressed pride at the global acknowledgment, stating that the nominations serve as validation of the company’s mission. “This recognition validates our efforts in redefining financial access in Pakistan. Being named in both the Payments and Banking categories reflects the success of our welfare disbursement programs and the growing impact of ReadyCash. These initiatives are building inclusion, trust, and a stronger foundation for Pakistan’s digital economy,” he said.
JazzCash’s selection as a finalist is backed by two of its most impactful initiatives. In the Payments category, the company digitized government welfare disbursements, channeling more than Rs. 110 billion to millions of families across the country. This digital model not only ensured transparency and efficiency but also strengthened financial literacy and access for underserved communities, many of whom had limited interaction with formal banking before.
In the Banking category, JazzCash’s AI-powered ReadyCash platform has transformed access to micro-lending. By leveraging advanced data analytics, the platform has enabled more than 13 million borrowers to secure instant, collateral-free loans, with a cumulative value of USD 1.8 billion. This innovation has addressed a longstanding gap in Pakistan’s financial ecosystem, where large portions of the population traditionally lacked access to formal credit systems.
The Money Awards recognition adds to JazzCash’s growing list of international achievements. The company was previously honored by Mastercard in 2024 as the ‘Pioneering Telco to Launch Tap on Phone’ and earlier won the GSMA GLOMO Award in 2017 for empowering women in emerging markets through digital financial services. Each accolade reflects the company’s ongoing commitment to advancing inclusive finance and leveraging technology to create scalable solutions.
Being shortlisted at such a globally competitive platform not only elevates JazzCash’s brand but also shines a spotlight on Pakistan’s rapidly evolving fintech sector. As digital finance takes center stage in the country’s economic transformation, JazzCash’s recognition is likely to inspire other local players to innovate, expand access, and align with global standards in payments and lending.
The upcoming ceremony in Las Vegas will see JazzCash competing against some of the world’s most advanced fintechs and banking innovators. Regardless of the final results, its inclusion as a finalist demonstrates that Pakistan’s fintech ecosystem has arrived on the global map with solutions capable of competing alongside international giants.
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