In a pioneering step toward inclusive and gender-responsive banking, JS Bank has launched Pakistan’s first-ever dedicated maternity insurance plan through its women-centric platform, JS Her. The announcement, timed with Mother’s Day celebrations, marks a significant milestone in digital financial services tailored specifically for women, blending health, care, and financial empowerment.
This new insurance product provides comprehensive financial coverage to support women during pregnancy and childbirth—a time often marked by emotional and financial stress. The plan offers coverage of up to Rs. 100,000 for normal deliveries and Rs. 125,000 for C-sections or complicated deliveries, addressing a critical gap in traditional insurance offerings. The maternity insurance is available to women aged 18 to 50 years, ensuring broad accessibility across various life stages.
The initiative is a part of JS Her, JS Bank’s dedicated platform aimed at transforming the banking experience for women by offering personalized financial products, resources, and tools. This insurance product now brings an added layer of healthcare-focused financial protection into the fold, underlining the bank’s commitment to supporting women’s health and well-being.
Speaking about the launch, Atif Malik, Chief Operating Officer at JS Bank, emphasized the bank’s vision of financial inclusivity and empowerment.
“At JS Bank, we’re committed to building financial solutions that support women at every stage of life. With the launch of Pakistan’s first maternity insurance under JS Her, we’re offering care, confidence, and a safety net when it’s needed most. This is a step towards more inclusive banking, where every woman feels valued and supported,” said Malik.
JS Her has already positioned itself as a transformative force in women’s banking in Pakistan. With its holistic approach to addressing the financial needs of women, the platform offers a range of services, from savings products and loans to education resources and now health-related coverage. The addition of maternity insurance reinforces the platform’s mission to offer comprehensive, life-stage financial services that go beyond traditional banking.
The insurance offering is also reflective of the growing convergence of fintech and healthcare in Pakistan, where digital platforms are being leveraged to deliver more accessible and impactful financial products. By offering maternity insurance in a country where healthcare costs can pose significant burdens—especially for women without employer-backed health coverage—JS Bank is not just offering a financial product but also advocating for broader financial inclusion and health equity.
With this launch, JS Bank continues to demonstrate leadership in the digital finance space, pushing the boundaries of what traditional banks have offered historically. The move aligns with global trends where banks and fintech firms are increasingly developing niche products for underserved populations, especially women.
As Pakistan’s financial services ecosystem continues to evolve, JS Bank’s maternity insurance plan through JS Her stands out as a landmark initiative—potentially setting the tone for how digital banking can meet real-life needs in deeply impactful ways.