In a groundbreaking step toward inclusive banking and women-focused financial services, JS Bank has launched Pakistan’s first dedicated maternity insurance through its specialized platform, JS Her. This initiative is a significant milestone in the country’s digital finance space, addressing the unique healthcare and financial needs of women during one of the most critical phases of life—motherhood.
The maternity insurance plan was introduced as part of JS Bank’s ongoing commitment to enhancing women’s access to tailored financial solutions. The timing of the launch, aligned with Mother’s Day celebrations, underscores the bank’s effort to recognize and support mothers not just emotionally but through practical, monetary safeguards. The insurance policy offers up to Rs 100,000 for normal deliveries and Rs 125,000 for complicated births or C-sections, providing much-needed financial relief during childbirth. Women aged between 18 and 50 years are eligible to enroll in the plan.
The introduction of this insurance plan comes through JS Her, a sub-brand of JS Bank that is entirely focused on providing products and services designed for women’s evolving financial journeys. JS Her already offers a range of services, including savings accounts, loans, and investment tools, but this latest addition marks a notable expansion into health-oriented financial protection.
Mr. Atif Malik, Chief Operating Officer at JS Bank, expressed his views on the initiative, emphasizing the broader vision behind it. “At JS Bank, we’re committed to building financial solutions that support women at every stage of life. With the launch of Pakistan’s first maternity insurance under JS Her, we’re offering care, confidence, and a safety net when it’s needed most. This is a step towards more inclusive banking, where every woman feels valued and supported,” he stated.
The insurance plan not only reflects JS Bank’s dedication to financial innovation but also highlights a growing recognition of gender-sensitive financial products within Pakistan’s fintech and banking sectors. While access to general health insurance has improved in recent years, maternity-specific plans remain scarce, making this offering both timely and transformative.
JS Her’s maternity insurance plan aims to address several critical gaps in the market. For many women, the financial burden of childbirth can be overwhelming, especially when complications arise. The policy ensures that women can access necessary medical care without facing financial hardship, thereby improving both health outcomes and financial security. It also promotes greater awareness around maternal healthcare planning, which remains under-emphasized in conventional banking services.
By merging digital banking with healthcare protection, JS Bank is leading the charge in creating products that are not only innovative but also socially impactful. This initiative positions the bank as a pioneer in the finance tech space, where customer-centricity and inclusivity are becoming increasingly essential to product development.
As JS Her continues to expand its suite of services, the focus remains clear—empowering women with tools that promote independence, resilience, and long-term well-being. The maternity insurance product is expected to pave the way for more such offerings in the future, setting a precedent for other financial institutions to follow.
Through this initiative, JS Bank has reaffirmed its role not just as a financial institution, but as a partner in its customers’ lives—supporting them in moments that matter most.