Jazz Pakistan has announced the appointment of Maryam Nisar as its new Director of Partnerships and Digital Products, marking an important addition to the company’s leadership team as it accelerates its digital transformation journey. With over 16 years of extensive experience across multinational giants such as Unilever, Telenor, and Coca-Cola CCI, Maryam brings a wealth of expertise in revenue growth, digital innovation, and business transformation to her new role.
Throughout her career, Maryam has built a strong reputation for driving strategic initiatives that combine technology, customer insight, and data-driven decision-making. Her leadership has consistently focused on developing scalable solutions that align with evolving market needs and create tangible business impact. Now at Jazz, she is set to lead efforts to strengthen the company’s digital ecosystem by fostering impactful partnerships, enhancing product innovation, and harnessing emerging technologies including data analytics and artificial intelligence.
As Director of Partnerships and Digital Products, Maryam will oversee Jazz’s efforts to build a more integrated, digital-first business model. Her vision aligns with Jazz’s broader strategy to position itself as not just a telecommunications provider but a technology-driven enterprise that empowers individuals, businesses, and communities through innovative digital services. Under her guidance, Jazz aims to expand its footprint in digital solutions, fintech partnerships, and platform-based ecosystems that cater to the growing demand for smart, connected experiences in Pakistan’s rapidly evolving digital economy.
Maryam’s appointment represents a continuation of her consistent pursuit of excellence across industries. At Unilever, she played an instrumental role in brand and market development initiatives; at Telenor, she contributed to key digital innovation and customer growth strategies; and at Coca-Cola CCI, she led transformative projects that enhanced operational performance and consumer engagement. Each of these experiences has contributed to her multifaceted approach to leadership—balancing strategic foresight with executional agility.
A certified professional from INSEAD and LUMS, Maryam’s academic and professional credentials reflect her commitment to continuous learning and leadership excellence. Recognized as a LinkedIn Top Voice, she actively contributes to conversations around digital innovation, leadership, and sustainable growth, inspiring emerging professionals in the tech and business sectors alike.
Her appointment at Jazz underscores the company’s focus on cultivating visionary leadership capable of driving cross-sector collaboration and shaping Pakistan’s digital future. As the telecommunications industry continues to evolve, Jazz’s emphasis on integrating AI, data intelligence, and strategic partnerships positions it at the forefront of digital transformation in South Asia.
Maryam’s role will be pivotal in advancing this mission, ensuring that innovation remains at the core of Jazz’s operational and strategic framework. Her passion for technology, inclusivity, and impact-driven growth reflects the mindset of a modern leader ready to shape the next phase of Pakistan’s digital evolution.
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