Karachi, March 9, 2025 – In a significant step toward making the latest Apple technology more accessible to Pakistani consumers, Mercantile, in collaboration with Jazz, has unveiled Pakistan’s first-ever official iPhone Exchange Program. This innovative initiative allows users to exchange their PTA-approved iPhones (iPhone 11 or higher) for the latest iPhone 16 models, offering a convenient and cost-effective way for tech enthusiasts to upgrade their devices.
The iPhone Exchange Program, available exclusively at select Jazz Experience Centres in Karachi, Lahore, and Islamabad, addresses several challenges faced by consumers looking to upgrade their smartphones. Traditionally, selling or upgrading older devices can be a time-consuming and cumbersome process. With this new program, users can simply exchange their old iPhones and pay only the remaining balance for a new iPhone 16, making the process seamless and hassle-free.
Mercantile has standardized the valuation of the exchanged devices, ensuring that users receive a fair and transparent price for their eligible iPhones. This approach eliminates the uncertainty that often accompanies selling second-hand devices through informal channels. Moreover, Jazz’s expansive network simplifies the sign-up and exchange process, ensuring that users can easily access the program at the designated Jazz Experience Centres.
Nauman Durrani, CEO of Mercantile Pakistan, expressed his excitement about the launch, saying, “This launch simplifies how people in Pakistan can access the latest iPhone models. By working with Jazz, we’re offering a clear, straightforward way for customers to upgrade from older devices and enjoy a better user experience. We aim to make Apple’s cutting-edge technology more accessible and affordable for consumers in Pakistan.”
Ali Fahd, Head of Marketing at Jazz, shared similar sentiments, highlighting the company’s commitment to innovation and customer convenience. “As a digital leader, Jazz is committed to bridging the digital divide in Pakistan. Our partnership with Mercantile to launch the first iPhone Exchange Program reflects our focus on innovation and customer convenience. By making the latest iPhone devices more accessible, we are empowering customers to enhance their digital lifestyle with seamless connectivity and value-added services.”
The partnership between Mercantile and Jazz represents a significant leap forward in providing Pakistan’s tech-savvy population with the opportunity to easily upgrade to the latest Apple devices. The exchange program not only makes the latest iPhone models more affordable but also promotes the use of PTA-approved devices, ensuring that the phones are compliant with Pakistan’s regulations.
The iPhone Exchange Program is expected to attract a large number of users who are eager to experience the new features and functionalities of the iPhone 16, including improved performance, better cameras, and advanced AI capabilities. As Pakistan’s digital landscape continues to evolve, such initiatives contribute to the overall growth of the tech ecosystem by enhancing user experience and ensuring that more people can enjoy the benefits of the latest mobile technology.
Consumers interested in taking part in the iPhone Exchange Program can visit the select Jazz Experience Centres in Karachi, Lahore, and Islamabad. They will need to bring their eligible PTA-approved iPhone and follow a simple sign-up process to complete the exchange.