In a groundbreaking collaboration aimed at revolutionizing Pakistan’s agricultural sector, Mobilink Bank, the country’s largest digital microfinance institution, has partnered with Fatima Fertilizer, a leading agricultural enterprise, to enhance financial inclusion for underserved farming communities. This strategic alliance seeks to leverage cutting-edge digital technology to provide easier access to finance, empowering farmers and agri-based SMEs across Pakistan.
The partnership centers on the integration of Mobilink Bank’s innovative ‘Dost App’ with Fatima Fertilizer’s widely recognized ‘Sarsabz Pakistan’ platform. By digitizing the agricultural supply chain and offering tailored financial solutions, the collaboration aims to address long-standing challenges faced by rural farmers, including limited access to affordable credit and financial literacy.
Mobilink Bank’s diverse portfolio of financial products will become more accessible to farmers through this integration. Key offerings include agri tubewell financing, input lending, and passbook financing, all made available via the digital interface of the Dost App. This seamless connection with the Sarsabz Pakistan platform is designed to streamline financing processes, making it more convenient for farmers to obtain critical funding required for agricultural inputs and infrastructure.
The partnership goes beyond just providing financial products; it also focuses on empowering farmers with essential financial literacy training. These educational initiatives will be delivered through a combination of digital channels and on-ground community events. Joint farmer gatherings organized by Mobilink Bank and Fatima Fertilizer will help raise awareness about available financial tools, encourage adoption, and foster a culture of informed decision-making among rural populations.
Haaris Mahmood Chaudhary, President and CEO of Mobilink Bank, highlighted the importance of this collaboration, stating, “Agriculture is the backbone of Pakistan’s economy, and its progress is vital to our national prosperity. This strategic integration of our Dost App with the Sarsabz Pakistan App by Fatima Fertilizer is a leap toward building a future-ready, digitally inclusive agri-ecosystem. By simplifying access to finance for agri-inputs, we’re not just digitizing lending; we’re empowering farmers, strengthening rural economies, and paving the way for sustainable growth.”
From Fatima Fertilizer’s perspective, COO Asad Murad emphasized the company’s commitment to innovation and social impact: “At Fatima Fertilizer, we are deeply committed to enhancing the lives of farmers through innovation, accessibility, and collaboration. Our partnership with Mobilink Bank reflects a shared vision to drive financial inclusion and strengthen the agricultural ecosystem. By integrating digital finance with our Sarsabz Pakistan platform, we are not only bridging critical gaps in agri-input financing but also enabling long-term socio-economic growth in rural communities.”
This alliance is expected to play a pivotal role in Pakistan’s broader financial inclusion agenda by expanding digital access in rural areas and fostering entrepreneurship among farmers. The combined expertise of Mobilink Bank in digital microfinance and Fatima Fertilizer’s grassroots presence creates a powerful synergy that can accelerate socio-economic development in Pakistan’s agrarian regions.
Ultimately, this partnership represents a significant step toward digitizing Pakistan’s agricultural economy. It exemplifies how technology-driven financial solutions can transform traditional farming practices, unlock new opportunities, and contribute to a more prosperous and sustainable future for the country’s agri-community.