National Bank of Pakistan (NBP) has added another milestone to its growing list of accolades by securing the UnionPay International (UPI) Award for Strategic Contribution in the category of Marketing Promotion. The award was formally presented to Rehmat Ali Hasnie, President and CEO of NBP, by Nadeem Haroon, Country Head of UPI for Pakistan, Qatar, Bahrain, and Afghanistan.
The achievement was commemorated during a special event attended by senior leadership from both institutions. Among those representing NBP were Adnan Nasir, SEVP and Chief Digital Officer; Fouad Farrukh, SEVP and Group Chief of Aitemaad Islamic Banking; Faisal Ahmed Topra, SEVP of Retail Banking; Imran Farooqui, SEVP and Group Chief of Operations; and Nabeel Aslam, SVP and Wing Head of Cards. From UnionPay International, the gathering included Kashif Ali, Head of Business Development for Pakistan and Bahrain, and Muhammad Ali Abbas, Senior Manager overseeing Pakistan, Afghanistan, and Qatar. The event also featured Fahad Mahmood, CEO of Decagon Pakistan (Pvt.) Ltd., highlighting the collaborative nature of this recognition.
The award acknowledges NBP’s successful marketing initiatives carried out in partnership with Golootlo, one of Pakistan’s largest discount platforms. By leveraging Golootlo’s network of over 30,000 merchants nationwide, NBP has rolled out impactful campaigns for both employees and customers, encouraging widespread debit card usage and enhancing customer convenience. These initiatives have also supported digital adoption, enabling the bank to create stronger engagement with its customer base while aligning with broader industry trends toward a cashless economy.
This recognition underscores NBP’s proactive role in embracing digital banking innovation. The bank has consistently worked to integrate modern payment solutions and offer value-added services that meet evolving consumer needs. Through its collaboration with Golootlo, NBP has delivered campaigns that not only incentivize card usage but also create meaningful experiences for customers, driving loyalty and satisfaction across diverse market segments.
The Strategic Contribution Award is the fifth major honor that NBP has received from UnionPay International, reinforcing the bank’s leadership position in Pakistan’s payments landscape. Previous accolades include recognition for Highest Debit Card Issuance, Highest POS Spend, Highest Number of Active POS Users, and Highest Virtual Cards. Together, these achievements highlight NBP’s consistent performance in digital banking services and its ability to set industry benchmarks.
For UnionPay International, the recognition highlights its ongoing collaboration with partner banks to advance payment innovation in the region. With debit cards and digital services playing a pivotal role in shaping customer behavior, the partnership between UPI and NBP continues to demonstrate the value of collective efforts in transforming financial ecosystems.
As Pakistan’s financial sector accelerates its shift toward digitization, NBP’s ability to pair innovation with effective marketing strategies ensures it remains a leading force in the industry. This award not only validates the bank’s efforts but also positions it strongly for future growth as digital adoption deepens across the country.
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