National Bank of Pakistan’s Aitemaad Islamic Advance Salary has been honored with the prestigious Silver Award at the Qorus Reinvention Awards 2025, recognizing its innovation and impact in the banking sector. The awards ceremony, held in Dubai, celebrated the most transformative financial solutions across the Middle East and Africa (MEA), with NBP selected in the Distribution category for its unique approach, strong customer impact, smooth execution, and industry-first product design.
This year, the Qorus Reinvention Awards attracted nearly 600 entries from leading banks and insurance companies worldwide. Founded in 1971, Qorus is a global nonprofit organization established by banks and insurers. Its ecosystem combines research, insights, exclusive data, events, and active communities on a single platform, providing a neutral space for sharing best practices and fostering collaboration among over 1,200 financial groups across 120 countries. Through this platform, Qorus empowers financial institutions to innovate and drive sustainable growth.
Mr. Rehmat Ali Hasnie, President & CEO of National Bank of Pakistan, congratulated the Islamic banking team and all stakeholders involved. He stated, “This recognition is a testament to the invaluable guidance of our Shariah Board, the support of our regulators, and the dedication of the entire NBP family. Aitemaad Islamic Advance Salary reflects our commitment to Islamic banking excellence, customer convenience, and meaningful financial inclusion. I deeply appreciate the collective effort that has made this milestone possible.”
The award underscores NBP’s focus on Shariah-compliant banking solutions that address the practical financial needs of customers while maintaining compliance with Islamic principles. The Aitemaad Islamic Advance Salary product demonstrates the bank’s capacity to combine innovation with convenience, offering employees timely access to salary-based financing in a manner that aligns with Shariah guidelines.
Mr. Fouad Farrukh, Group Chief of Aitemaad Islamic Banking Group (AIBG), also acknowledged the achievement, noting, “Being recognized on a global platform reinforces the strength of our vision and the hard work invested in developing Shariah-compliant solutions that truly serve our customers. This achievement highlights our continuous drive to innovate, enhance customer experience, and expand the reach of Islamic banking across Pakistan.”
As the National Bank of Pakistan continues its journey toward innovation-led growth, the recognition at the Qorus Reinvention Awards 2025 further solidifies its position as a leader in digital and Islamic banking. The award reflects NBP’s ongoing commitment to delivering reliable, inclusive, and transformative financial solutions that provide convenience, value, and lasting impact for its customers.
With a focus on customer-centric innovation, NBP aims to leverage digital finance tools, expand product accessibility, and enhance the overall banking experience for individuals and businesses. The success of Aitemaad Islamic Advance Salary is expected to inspire further innovation within the bank and across Pakistan’s Islamic banking sector, strengthening the country’s financial ecosystem and supporting the growth of Shariah-compliant financial services nationwide.
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