With only 26% of Pakistan’s population being financially literate, the urgency to build financial awareness has never been greater. Recognizing this critical need, the State Bank of Pakistan (SBP), in collaboration with the Pakistan Banking Association and key financial institutions across the country, has launched Financial Literacy Week 2025—a nationwide campaign dedicated to enhancing the financial knowledge and capabilities of the Pakistani population.
The campaign, currently underway, features a diverse array of activities designed to reach citizens of all ages and backgrounds. These include literacy camps, financial awareness seminars, school and university outreach programs, and community-based workshops. The initiative goes beyond basic money management, emphasizing the broader impact of financial literacy as a driver of financial inclusion, consumer protection, and sustainable economic growth. Empowering people with the right financial knowledge enables them to make sound decisions, avoid exploitative financial practices, and engage more confidently with formal financial services.
The importance of financial awareness is being championed by key figures in the banking and financial services sectors. Among those lending their support and leadership to the cause are Zafar Masud, Yousaf Hussain, Atif Bajwa, Ahmed Bozai, Rehmat Hasnie, Rizwan Ata, Muhammad Atif Hanif, Amir Khan, Nauman Ansari, Kamran Zaidi, Muhammad Nauman Chughtai, Muhammad Jawaid Iqbal, Nassir S., Khurram Shahzad Khan, Muneer Kamal, Irfan Siddiqui, Basir Shamsie, and Muhtashim Ahmed Ashai. Their active participation reflects a strong, unified commitment within the industry to drive forward this mission of national importance.
The financial sector has rallied together in an unprecedented show of unity for this initiative. Major institutions, including HBL, National Bank of Pakistan, UBL – United Bank Limited, Meezan Bank Limited, MCB Bank Limited, Bank AL Habib Limited, Allied Bank Limited, Askari Bank, Faysal Bank Limited, Standard Chartered, Soneri Bank Limited, Silkbank Limited, Mashreq, MCB Islamic Bank Ltd., BankIslami Pakistan Limited, ICBC Ltd Pakistan Operations, easypaisa Digital Bank, Mobilink Bank, The Bank of Punjab, Bank Alfalah Limited, JS Bank, Al Baraka Bank Pakistan Ltd., Habib Metropolitan Bank (a subsidiary of AG Zurich), and First Women Bank Limited, are all actively involved in promoting and participating in the week’s activities.
In today’s increasingly digital world, understanding financial tools, platforms, and services is essential for full participation in the economy. As mobile banking, fintech apps, and digital wallets become more widespread, financial literacy ensures that people can engage with these innovations securely and with confidence. It also plays a key role in reducing financial inequality and enabling long-term personal and national economic resilience.
Financial Literacy Week 2025 is more than just a campaign—it is a call to action. It highlights the collective responsibility of both the public and private sectors to ensure that every Pakistani has access to the financial education they need to thrive. By investing in people’s knowledge today, Pakistan is building a more inclusive and financially empowered tomorrow.
For updates and highlights from Financial Literacy Week 2025, visit the official post by the Pakistan Banking Association on LinkedIn:
🔗 https://www.linkedin.com/posts/pakbanksassociation_financial-literacy-activity-7318954132462043136–KMO?utm_source=share&utm_medium=member_desktop&rcm=ACoAAD8Io8YBkFshCcFLUavTfYKzwoQbPaFzMFE