This September, Riyadh will host Money20/20 Middle East, the region’s premier gathering of fintech leaders, investors, and policymakers. For Pakistan, the event comes at a pivotal moment—an opportunity not only to participate but to project itself as a serious player in the global financial technology arena.
At the forefront is the Federal Minister of Finance, backed by senior leadership from the State Bank of Pakistan and the National Bank of Pakistan. Their presence underscores a critical message: fintech is now central to Pakistan’s economic agenda, and the country intends to shape discussions that extend well beyond its borders.
On the corporate side, Pakistan’s fintech infrastructure is being represented by Adalify and TPS, both recognized for their contributions to payments systems across the region. More importantly, the participation of Easypaisa and JazzCash—the two dominant mobile wallets serving tens of millions of Pakistanis—demonstrates the country’s real achievement in digital inclusion. These platforms have scaled financial access in ways traditional banking could not, and their presence in Riyadh highlights Pakistan’s ability to create fintech solutions at population scale.
Investment perspectives are also part of the story. Zayn VC, one of Pakistan’s most active venture capital firms, is joining the delegation to provide an investor’s lens on where fintech growth is headed. For global capital attending Money20/20, Zayn VC signals that Pakistan is not just a consumer of technology but a market where serious innovation and investable opportunities exist.
The breadth of the delegation adds weight to the narrative. Leaders from the Ministry of IT and Telecom, PSEB, PTA, and industry stalwarts like Aamir Ibrahim of Jazz, Muhammad Zohaib Khan, Shahzad Shahid, and others represent a broad coalition of regulators, telecoms, entrepreneurs, and investors. This diversity matters: it shows that Pakistan’s fintech story is not the effort of a few but the outcome of an entire ecosystem moving in the same direction.
The symbolism is powerful. For years, Pakistan’s global branding has been dominated by macroeconomic challenges. In Riyadh, the country has the chance to tell a different story—one of digital progress, resilience, and ambition. Standing shoulder to shoulder with international players, Pakistan is branding itself as a fintech nation on the rise, ready to shape the future of money rather than merely observe it.
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