PayFast and PayPak have announced a strategic partnership to launch a nationwide e-commerce discount campaign exclusively for PayPak cardholders. This initiative is aimed at accelerating digital payment adoption and driving more consumers toward cashless transactions, while supporting the growth of Pakistan’s online retail ecosystem.
The campaign reflects the shared vision of both organizations to enhance the digital payment experience for local consumers. By offering exclusive discounts and promotional offers to PayPak cardholders, the program seeks to encourage greater participation in e-commerce, strengthen consumer trust in domestic payment systems, and support homegrown digital solutions.
PayPak, a domestic payment scheme powered by 1LINK (Private) Limited, has been at the forefront of promoting financial inclusion and offering secure, cost-effective payment solutions across the country. Partnering with PayFast, a leading digital payment gateway, allows the initiative to reach a wide network of online merchants and businesses. This means that PayPak cardholders will be able to avail themselves of special discounts on a variety of online platforms, creating more convenience and value in their shopping experience.
The campaign will cover multiple categories, including retail, fashion, electronics, lifestyle, and everyday essentials, ensuring broad participation from merchants and maximum benefit for consumers. PayFast will facilitate the integration of PayPak as a preferred payment option at checkout for participating merchants, making it easier for cardholders to access these exclusive discounts.
Officials from PayFast highlighted that this partnership marks a significant milestone in Pakistan’s journey toward a digitally empowered economy. They emphasized the importance of building consumer confidence in local payment networks and strengthening the e-commerce ecosystem through strategic collaborations. By offering tangible benefits like discounts, the campaign aims to make digital payments more attractive to everyday users.
Leaders from PayPak and 1LINK stated that the campaign reinforces their mission to support Pakistan’s domestic payment infrastructure. They noted that providing PayPak cardholders with access to attractive e-commerce deals not only encourages online transactions but also showcases the strength of Pakistan’s homegrown financial ecosystem.
Industry experts view this partnership as a timely move, as Pakistan continues to witness rapid growth in digital commerce and online payment adoption. By aligning incentives with consumer behavior, the campaign is expected to boost transaction volumes, increase merchant engagement, and further expand the country’s digital payment landscape.
This collaboration underscores the increasing role of domestic payment schemes in promoting a self-sustaining fintech environment. Through initiatives like this, more consumers can confidently embrace digital financial services, while merchants benefit from greater visibility and increased sales opportunities.
The e-commerce discount campaign is set to go live across participating platforms, giving PayPak cardholders the opportunity to enjoy special offers and seamless digital transactions.
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