Bank Alfalah Limited has appointed Salik Qadir as the new Senior Product Manager – Debit Cards, a strategic move that underscores the bank’s focus on strengthening its retail offerings and enhancing its debit card portfolio. The decision comes at a time when customer expectations around digital convenience, card benefits, and seamless payments continue to evolve rapidly across Pakistan’s banking landscape.
With over 14 years of experience in the financial services sector, Salik Qadir brings a wealth of industry knowledge, product expertise, and a forward-thinking mindset to the role. His career has spanned some of Pakistan’s most prominent financial institutions, including United Bank Limited (UBL), Faysal Bank, and Bank AL Habib. Over the years, he has built deep specialization in cards and payments, product lifecycle management, customer experience strategies, and digital banking operations.
At Bank Alfalah, Qadir is expected to play a central role in overseeing and growing the debit card business, which has become a core element of modern retail banking. His responsibilities will include driving product innovation, improving customer value propositions, optimizing performance across the card ecosystem, and identifying opportunities aligned with emerging payment technologies.
His appointment also reflects Bank Alfalah’s larger strategy of attracting professionals with multidisciplinary skill sets who can help align traditional banking products with fast-changing consumer behavior. As Pakistan continues to see growth in digital transactions, e-commerce adoption, and financial technology use, the role of debit cards as a bridge between physical and digital banking is more critical than ever.
Bank Alfalah has consistently ranked among Pakistan’s top private sector banks, with a focus on digital transformation, financial inclusion, and service quality. The bank has introduced several initiatives in recent years to upgrade its digital platforms, improve user interfaces, and develop tailored banking products for different customer segments. Salik Qadir’s addition to the team signals a continuation of that journey.
Industry observers see this leadership move as timely, especially given the growing competition from both local and international banks, as well as fintech startups. The debit card market, once a standard utility, is now a dynamic space driven by rewards programs, contactless payments, security innovations, and integration with digital wallets. A seasoned product manager like Qadir is well-positioned to help Bank Alfalah navigate this transformation while delivering value to customers and stakeholders alike.
His appointment not only reinforces Bank Alfalah’s focus on product development but also signals the broader direction of Pakistan’s retail banking sector—one where strategic talent, user-driven solutions, and technological agility are essential to staying competitive.
As he steps into this new role, Salik Qadir’s journey is one to watch within the evolving ecosystem of banking and digital payments in Pakistan. His background and vision are expected to play a key role in shaping the next phase of debit card innovation at Bank Alfalah.