Dubai Islamic Bank Pakistan Limited has announced the appointment of Mr. Sarmed Ijaz as its new Head of Distribution, marking a strategic step toward expanding its national footprint and strengthening its customer engagement strategy. With more than 20 years of leadership experience in the financial sector, he brings a proven track record of driving growth, managing large-scale operations, and leading high-performing teams across Pakistan.
Sarmed’s extensive career spans leadership roles in some of the country’s leading financial institutions. His professional journey includes impactful tenures at Bank Alfalah, Standard Chartered, JS Bank, Faysal Bank, Union Bank, and SME Bank. He also brings valuable international experience from his time with Standard Chartered Bank UAE, which adds a global perspective to his leadership approach.
Throughout his career, Sarmed has led large retail banking networks, managed multi-billion-rupee portfolios, and executed strategic initiatives aimed at sustainable business growth. His expertise covers a wide spectrum of banking functions including retail distribution, sales strategy, marketing, and financial management. He has consistently delivered results by aligning operational goals with long-term institutional vision, making him well-equipped to lead DIB Pakistan’s distribution strategy.
Academically, Sarmed holds an MBA in Finance and Management Information Systems from University of Arkansas at Little Rock, USA, and a Bachelor of Science in Economics from Middle East Technical University, Turkey. His strong academic background complements his professional experience, enabling him to bring analytical rigor and strategic thinking to the organization.
In his new role, Sarmed will focus on further strengthening DIB Pakistan’s distribution channels and expanding its presence across the country. This includes enhancing branch performance, improving customer accessibility, and leveraging technology to deliver efficient and customer-centric banking services. His appointment comes at a time when the Islamic banking sector in Pakistan is undergoing significant transformation, with growing demand for Shariah-compliant financial solutions.
Industry experts view this leadership move as a strong signal of the bank’s ambition to expand its footprint and accelerate growth. With a rising number of customers shifting toward Islamic banking, strengthening the distribution network is essential to ensure accessibility and service excellence. Sarmed’s diverse experience in both local and international markets positions him to bring innovative strategies to the table, ensuring that DIB Pakistan remains at the forefront of the sector’s evolution.
As Head of Distribution, Sarmed will play a critical role in aligning operational execution with the bank’s strategic objectives. His leadership is expected to drive improved branch performance, stronger customer relationships, and deeper market penetration in key regions.
DIB Pakistan continues to focus on sustainable expansion while staying aligned with Shariah principles, and this appointment reinforces the bank’s commitment to delivering quality financial solutions across its growing network.
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