In a significant move to elevate financial literacy and promote inclusive economic participation, the State Bank of Pakistan (SBP) has launched the National Financial Education Roadmap 2025-2029. The launch was officiated by SBP Governor Mr. Jameel Ahmad during the inauguration ceremony of the Pakistan Financial Literacy Week 2025. The announcement underscores the central bank’s commitment to fostering financial inclusion through strategic educational initiatives tailored to the evolving digital and economic landscape of Pakistan.
The unveiling event, held with considerable media and stakeholder attention, marks the beginning of a multi-year national strategy aimed at enhancing the financial capabilities of individuals, particularly underserved and vulnerable segments. With the growing adoption of digital banking and fintech solutions across the country, the Roadmap intends to create a foundation for responsible financial decision-making and improved access to banking and financial services.
Speaking at the ceremony, Governor Jameel Ahmad emphasized the crucial role financial literacy plays in sustainable economic development. “Financial education is not just a tool—it’s a catalyst for empowering citizens to manage their finances better, make informed decisions, and contribute to the country’s economic well-being,” he stated. He highlighted the alignment of the new Roadmap with SBP’s broader goals under Pakistan’s National Financial Inclusion Strategy (NFIS), aiming to integrate more citizens into the formal financial ecosystem.
The National Financial Education Roadmap 2025-29 has been developed in collaboration with a range of stakeholders including government agencies, educational institutions, financial service providers, and civil society organizations. It outlines targeted programs for different population groups—students, young professionals, women, micro-entrepreneurs, and the elderly—reflecting a tailored approach that recognizes the unique financial education needs of each group.
Key components of the Roadmap include integrating financial education into the national curriculum, leveraging digital platforms for financial awareness campaigns, and enhancing the capacity of financial institutions to deliver user-centric educational tools. It also proposes strong partnerships with fintech players to maximize reach and engagement through mobile applications, gamification, and social media-driven outreach.
This launch coincides with the start of Pakistan Financial Literacy Week 2025, a national awareness campaign designed to engage the public on topics ranging from digital banking safety to saving habits and credit management. The week will feature a series of workshops, webinars, school and university engagements, and community-based financial literacy activities across various provinces.
By embedding financial literacy in public discourse and national policy, the SBP aims to bridge the knowledge gap that often hinders access to financial services. As digital finance becomes more integral to daily life in Pakistan, the Roadmap positions education as the cornerstone of a safe, inclusive, and resilient financial future.
For further information or to watch the inauguration speech by Governor Jameel Ahmad, you can view the official coverage here.