In a significant move to promote financial inclusion in Pakistan, Deputy Governor of the State Bank of Pakistan (SBP), Mr. Saleem Ullah, reiterated the central bank’s commitment to empowering citizens through financial literacy during Pakistan Financial Literacy Week 2025 (PFLW). His remarks emphasized the importance of creating awareness among the masses and fostering active participation across all segments of society.
Speaking in a special message released by SBP on the occasion of Pakistan Financial Literacy Week 2025, Mr. Saleem Ullah called the initiative a key driver for advancing financial inclusion in the country. The Financial Literacy Week serves as an annual milestone in the SBP’s broader efforts to ensure that individuals, particularly those who remain outside the formal financial ecosystem, have the knowledge and tools to make informed financial decisions.
The campaign aims to bridge the financial knowledge gap through innovative outreach methods, focusing on rural populations, youth, women, and micro-entrepreneurs who are typically underserved by conventional financial channels. Mr. Saleem Ullah stressed that mass awareness is central to building a financially inclusive society and that the SBP views such programs as foundational for long-term economic resilience.
Pakistan Financial Literacy Week 2025 has been launched as a nation-wide effort, engaging financial institutions, public and private stakeholders, educational institutions, and development partners. Through a series of workshops, media outreach, and community-level engagements, the initiative is working to spread critical information about budgeting, savings, digital banking, credit use, and consumer rights.
The campaign also shines a spotlight on the role of innovation and collaboration in the financial sector. Mr. Saleem Ullah pointed out that with the rapid rise of fintech solutions and digital banking platforms in Pakistan, there is an urgent need to educate the public on how to safely and effectively use these tools. He highlighted how financial literacy can increase trust in digital systems and foster adoption across all demographics.
Importantly, SBP’s approach aligns with global best practices in financial literacy and inclusion. The central bank has consistently stressed the importance of integrating financial education into the national discourse, especially as the economy increasingly leans towards digital payments and branchless banking models. PFLW 2025 complements this strategy by combining policy-level interventions with grassroots-level awareness efforts.
Mr. Saleem Ullah’s message also acknowledged the contributions of partner organizations and financial service providers who have joined hands with SBP to make this campaign impactful. He urged continued collaboration between government entities, financial institutions, NGOs, and the tech sector to amplify the reach and effectiveness of such initiatives.
Pakistan Financial Literacy Week has become a beacon for progressive financial empowerment in the country. As the campaign continues to unfold this month, it reinforces SBP’s long-term vision of a financially informed and inclusive Pakistan, where access to financial services is not a privilege but a right for all citizens.
To view Mr. Saleem Ullah’s full message on Pakistan Financial Literacy Week 2025, watch the video here: https://youtu.be/lBh1V7w1_hY